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Consumer goods professional with over 16 years of experience spanning two distinct channels — FMCG distribution and premium travel retail. Spent close to a decade at DKSH managing end-to-end client service for major global brands across Singapore and Myanmar, and built a strong earlier foundation at Puig Asia Pacific and Estée Lauder managing skincare, cosmetics and fragrance portfolios across Asia Pacific travel retail. Proven in both the mass market and luxury ends of consumer goods: able to shift fluidly between high-volume distribution management and brand-led marketing environments, experienced in managing client relationships and delivering measurable results in both structured corporate settings and ambiguous, high-pressure market conditions.
Brings a combination of channel breadth, client management depth, and cross-cultural experience across Southeast Asia.
Manager, Client Management · DKSH Singapore Pte Ltd (2 years)
Key clients: Mars Food and Mars Pet Nutrition (confectionery, food and petcare categories)
▸ Managed end-to-end distribution across modern trade, general trade and convenience channels, overseeing the full value chain from purchase orders to on-shelf availability
▸ Served as the primary client interface, aligning Mars's commercial and marketing strategies with DKSH's trade execution capabilities across key grocery and convenience retail accounts
▸ Drove joint business planning with Mars stakeholders — coordinating across sales, marketing, supply chain and finance — to execute trade promotions, new product launches and range reviews
★ Stabilised the Mars Food portfolio within DKSH's distribution network, establishing strong working rhythms with the key account team across all trade channels
★ Executed 10 M&M's in-store roadshow activations across key retailers within 3 months, driving brand engagement and trial at point of sale
Manager / Senior Manager, Client Management · DKSH Myanmar Ltd. (7 years)
▸ Managed full client service for a diverse portfolio spanning imported, regional and local brands across Myanmar's country-wide distribution network
▸ Owned the entire value chain — purchase orders, import management, inventory, payment terms and on-shelf execution — for all assigned clients
★ Delivered 3 consecutive years of portfolio growth (2020–2023) for Orkla despite COVID-19 disruptions and the Myanmar military coup
★ Awarded DKSH Myanmar Country Fantree Award (2023) — internal recognition for exceptional client management performance
SIM – RMIT University | Major: Marketing