Social Media & Content Strategist at YouTube APAC
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I help brands achieve their goals and solve problems via digital solutions in the most effective and efficient use of available resources.
I am a strategic and creative marketer with over a decade of experience in digital marketing across APAC, the Middle East, and Africa. I bring to the table my expertise in social media, customer engagement communications, and influencer marketing spanning the entertainment, FMCG, automotive, and technology industries.
I hold a Bachelor of Mass Communication, where I gained insights into communication theories, media studies, and journalistic practices. This degree has equipped me with the skills needed for effective communication strategies and media production, preparing me for the dynamic field of mass communication.