Assistant Secretary General - Corporate
Singapore Red Cross (2010 – Present)
Promoted from Senior Executive, Corporate Communications
- Lead Outreach efforts by passionate communications, marketing and fundraising professionals; and Corporate Services by professionals in human resources, administration and IT, towards fulfilling humanitarian mission, for lifesaving causes
- Catalyse community investments, win-win partnerships with brands, and strategic collaborations in corporate social responsibility, sustainability and social impact, to support the vulnerable in Singapore and beyond our shores
- Brand the Singapore Red Cross as the leading humanitarian organisation, through strategic communications in thought leadership, public relations and spokespersons profiling, and digital media engagement and creative services
- On the steering committees for the Red Cross Global and Asia Pacific Communications Forums, effectively positioning the Singapore Red Cross as a leading national society within the Red Cross Movement, the world’s largest humanitarian network
Management Executive
Singapore Tourism Board (2008 – 2010)
- Communications lead for Singapore Medicine, Singapore Education [international media relations, familiarisations, trade interviews]
- Communications lead for Integrated Resorts (Marina Bay Sands and Resorts World Sentosa), and Cruise [issues and crises management, stakeholder and event management]
- Appointed as secretariat of multi-agency communications team for F1 Singapore Grand Prix – world’s first night race
- Part of BTMICE Communications team; stakeholder management for myriad and diverse industry events, delivering industry-specific speeches for Singapore Ministers at openings
- Country manager for Americas
Executive Officer
Yellow Ribbon Fund (2005 – 2008)
- Pioneer/sole officer/secretariat, reporting directly to Chairman and responsible for all aspects of fundraising and partnerships for the national charitable fund/grantmaker
- Chief planner and event organiser of signature fundraisers - established Dining Behind Bars, a concept lauded by PM Lee @ National Day Rally 2011
- Manage donor and beneficiary relations – establishing donor database and regular communique
- Spearhead development of fundraising collaterals; copywrite brochures, mailers, direct appeals for engagement of specific donor groups – establishing marcoms materials for fledgling charity
- Create and content manage official website
- Co-produce, brand and market merchandise handmade by prison inmates
- Collaborate with Yellow Ribbon Project secretariat and CARE Network on national campaign
Group Corporate Communications Executive
Keppel Corporation Limited (2002 – 2005)
- Lead project-management of corporate literature such as newsletters, annual reports, marketing collaterals such as advertisements and product brochures, for the Singaporean conglomerate
- Revamp, copywrite and edit range of newsletters with circulation of over 20,000 employees and clients worldwide
- Manage PR for subsidiaries – local and overseas, such as Kazakhstan, Philippines and Vietnam
- Organise corporate events including 35th anniversary of Keppel FELS, inauguration of Keppel Kazakhstan, centennial of Keppel Cebu, christening of vessels, royalties visit
