Eleanor Tan

I'm a Senior Digital Campaign Specialist who is passionate about delivering tangible results. Throughout my career, I've developed and executed highly successful digital marketing campaigns that have made a significant impact. By immersing myself in the digital landscape and keeping up with emerging trends, I've gained a deep understanding of what drives engagement and brand visibility.

My approach is both strategic and data-driven, allowing me to identify the most effective channels and technologies for each campaign. With expertise in publishing and performance campaign strategy, I consistently exceed organizational goals and maximize ROI. Collaboration and innovation are at the core of my problem-solving process, and I thrive in fast-paced environments that require quick thinking and adaptability.

• Planned, executed, and optimized digital advertising campaigns across various biddable media platforms to drive brand awareness, lead generation, and conversions: Google Ads (Search, Discovery, Performance Max), Meta, TikTok, Display & Video 360 (Programmatic, YouTube, Outstream).
• Worked closely with third-party partners such as Oracle, Foursquare and Multillocal to generate optimized targeting efforts for campaigns with detailed objectives.
• Managed negotiations with non-biddable media owners (publishers) to garner the best outcomes for clients, such as Integrated digital and print publishing campaigns, KOL social media, and radio spot buys.
• Worked closely with internal and external key stakeholders to increase website traffic by 84%, online retail sales by 75%, and total revenue by 24% for a notable client within a year since onboarding.
• Curated and maintained strong connections with a list of local and regional publishers to help clients expand their online presence beyond typical media-buy efforts.
• Monitored campaign performance metrics via Google Analytics on a quarterly basis to make data-driven decisions, optimize campaigns, and achieve maximum return on investment (ROI).

1. Singapore University Of Social Sciences (Bachelor's Degree - Communication and Media Studies): 2017 - 2022 
2. Republic Polytechnic (Integrated Events Management): 2010 - 2013