Elicia Lim

A growing marketer with hands-on experience across project management, copywriting, design, and development, and an educational background in Integrated Events Management. My experience has helped me develop strong adaptability in navigating evolving business needs while coordinating across teams and clients to deliver impactful campaigns. Over the past few years, I had the opportunity to work with different industries and take on projects of varying nature to execute strategies that drive positive results.

Driven by a genuine interest in how marketing shapes perception and drives action, I'm always looking to learn by doing and improve with each project. I hope to be part of a company I believe in, where I can contribute, grow, and steadily build towards a more strategic role in marketing.

Accounts & Events Executive at SUPERSEED CONSULTANCY (2023-10 – Present)

Lead end-to-end project management from client onboarding and account setup through to campaign launch and post-event follow-up. Act as the key bridge between clients and internal teams. Collaborate with cross-functional teams to execute cohesive marketing campaigns.

• Lead end-to-end project management from client onboarding and account setup through to campaign launch and post-event follow-up, ensuring timely and high-quality delivery
• Act as the key bridge between clients and internal teams, maintaining clear communication, managing expectations, and keeping projects on track
• Collaborate with cross-functional teams across copywriting, design, development, and strategy to execute cohesive marketing campaigns
• Develop and refine marketing communications, leveraging AI tools to craft copy that drives engagement and action
• Execute lead generation funnels across industries (with a current focus on finance and health), including webinars, seminars, landing pages, and follow-up sequences, achieving event attendance rates of ~40% to 80%+
• Grown from handling two of the agency's largest clients to overseeing all active accounts (~20)
• Supported improvements in team efficiency, reducing full funnel setup timelines from ~1 month to ~2 weeks through better coordination and workflows
• Adapt to evolving business needs, previously contributing to influencer marketing, social media management, video editing, landing page design, and event coordination/logistics

Marketing Team Leader at INVIS FURNITURE (2022-08 – 2023-10)

Executed multi-platform marketing strategies across social media, ecommerce, and paid channels. Managed website content, SEO blog writing, and creative asset production. Led influencer marketing campaigns and event marketing.

• Executed multi-platform marketing strategies across social media, ecommerce (Shopee, Lazada, Carousell), and paid channels (Google, Meta, TikTok Ads)
• Managed website content, SEO blog writing, and creative asset production including product catalogs and campaign visuals
• Led influencer marketing campaigns, B2B outreach, and event marketing (Grand Home & Living), contributing to brand growth and visibility
• Oversaw branding for subsidiaries (Invis Furniture, Reno), ensuring consistency across design, messaging, and identity
• Supported team operations through intern hiring, onboarding, and leading internal meetings to drive project alignment

Digital Marketing Trainee at SMARTIDEA PTE LTD (2022-04 – 2022-07)

Studied and acquired certifications on Google Ads and Semrush. Created and managed multiple Google Ads campaigns. Generated significant clicks and conversions.

• Studied and acquired 18 certifications on Google Ads and Semrush
• Created and managed multiple Google Ads campaigns (Search, Display, Video)
• Generated over 2,000 clicks and 226 conversions in 30 days
• Researched and applied popular game titles and terms to campaigns

Business Relationship Intern at CONSTELLAR HOLDINGS (2021-03 – 2021-10)

Supported event planning and execution, promoted business matching, reorganized database for CRM system, and conducted lead research and cold calling.

• Supported the project team in event planning and execution
• Promoted and assisted in business matching
• Reorganized and transferred database for new CRM system
• Scheduled 47 virtual meetings over a two-day event
• Coordinated with external speakers for event testing and collaterals
• Research for potential leads and reached out to build relationship
• Conducted cold calling and followed up with leads

Diploma in Integrated Events Management – Republic Polytechnic (2019 – 2022)

Higher Nitec in Human Resource & Administration – Institute of Technical Education (CC) (2016 – 2018)

GCE O-Level – Guangyang Secondary School (2012 – 2015)