Emelyn Teow

Hi, I'm Emelyn, a creative and driven Communications graduate from Nanyang Technological University with hands-on experience in PR and content creation across two agencies and a social media brand role. Before graduating, I wrote press releases, pitched to media, negotiated partnership contracts and produced short-form video content for brand platforms. I bring a strong blend of writing precision and creative instinct, along with a genuine interest in purpose-driven storytelling.

This is reflected in my award-winning NTU Wildlife Etiquette Handbook, which received the Mr and Mrs Kwok Chin Yan Award for Student Initiative. I'm comfortable working across both PR and content and I'm keen to grow in a role where storytelling, stakeholder relationships and brand reputation come together.

Public Relations Assistant Intern at Archetype PR Agency (2025-01 – 2025-06)

Collaborated on projects for clients including Sony Music Entertainment, Mastercard, Coursera, Singapore Maritime Foundation and Ericsson.

• Drafted and refined 10 press releases across 5 client brands spanning education, technology, entertainment, and corporate sectors, contributing to earned media placements in 10 targeted publications across 2 media cycles and increasing client visibility among key audience segments.
• Pitched 30 story angles to 15 journalists and editors across mainstream, entertainment, and trade publications over 6 months, and securing confirmed coverage to 3 client accounts.
• Conducted weekly industry and media landscape research across 5 client verticals, producing structured research briefs that directly informed pitch strategies, media targeting lists, and strategic communications recommendations for the account team.
• Summarised 15 media articles per week for internal team briefings and external client reports, and documented meeting minutes for 5 client and team meetings weekly, maintaining accurate action item tracking across multiple workstreams with zero missed follow-ups.
• Crafted weekly internal creative EDMs, distilling complex updates into clear and engaging summaries for internal stakeholders.

Public Relations Assistant Intern at Craft Communications (2023-05 – 2023-08)

Collaborated with clients such as FIND (Design Fair Asia), Park Regis Singapore and The Aviary Hotel.

• Drafted 10 press releases and pitched 20 story angles to media contacts across 3 client accounts over 3 months, contributing to earned coverage in mainstream publications and building foundational skills in media relations and strategic communications.
• Negotiated partnership terms with 3 clients and potential brand collaborators, progressing over 10 contracts to agreement stage and developing direct client-facing communication and commercial negotiation skills within the first year of professional experience.
• Edited over 20 social media collaterals and wrote captions across 3 client accounts on Instagram and Facebook, maintaining brand-consistent tone and visual alignment across all published posts throughout the internship period.

Social Media Content Creator Intern at Annabella Patisserie (2024-05 – 2024-08)

• Conceptualised and produced short-form videos per week across Instagram Reels and TikTok, delivering 30 pieces of video content over 3 months that maintained a consistent publishing cadence aligned with the patisserie's visual identity and audience tone, with one achieving over a million views.
• Captured and produced on-ground content at 3 in-person brand events, turning each activation into 5 publishable social media assets that authentically showcased the brand experience.

Bachelor of Communication Studies in WKWSCI – Nanyang Technological University (2022-08 – 2026-07)