Esshana Marran

Media account manager combining content strategy, campaign delivery and consultative sales. Currently lead a four-person team at Cintra, supporting client growth and engagement. Previously managed 50–60 agency partners across Australia and New Zealand at TDCX, generating $150K+ in account growth.

Media Account Manager and Performance Marketing Lead at Cintra Consultancy (2026-07 – Present)

Media Account Manager and Performance Marketing Lead at Cintra Consultancy, overseeing content planning, creative production and client relationships, including a key account which is a major art School in Singapore. Helped increase key Client social media engagement within the first month of the partnership. Bring three years of sales experience, senior stakeholder relationships and a consultative approach to translating business goals into content and campaign plans.

Experienced in team coordination, event content, reporting and account growth.

• Progressing towards a Key Account Manager role within three months of joining, with growing responsibility for key client relationships and team delivery.
• Lead a four-person team, managing content strategy, production priorities and timelines. Coordinate time off in lieu for overtime while maintaining project coverage.
• Manage key client relationship through proactive communication, feedback resolution and coordinated delivery to support satisfaction and continued engagement.
• Helped increase key client's social media engagement within the first month through content planning, creative direction and coordinated delivery.
• Coordinate event coverage, interviews, shoot schedules and stakeholder liaison; develop scripts, captions and creative briefs and manage client approvals.
• Generated $15K+ in additional growth through upselling across 16 small SME client accounts.
• Contributed to securing a $360K education-sector tender and manage a $200K drawdown engagement for the provider's subsidiary.
• Lead planning and reporting discussions, using campaign results to guide recommendations and support client retention.
• Gymnastic event: 215 form leads at S$2.69 per lead from S$577.30 in ad spend.
• Real Estate: 28 messaging conversations at S$17.85 each from S$499.87 in ad spend.
• Trial campaign: 52 messaging conversations at S$16.64 each from S$865.41 in ad spend.

Meta Marketing Pro / Agency Account Manager, AUNZ at TDCX | Meta Agency Program (2026-01 – 2026-06)

• Managed 50–60 agency partners with monthly advertising spend of $30K–$500K.
• Generated $150K+ in account growth through consultative recommendations and product adoption, achieving 100% of sales targets.
• Built trusted C-suite and senior marketing relationships, becoming a sounding board for campaign ideas and business growth plans.
• Prepared competitor analysis, market insights and performance recommendations to support agency pitches, campaign strategy and optimisation.

Relationship Consultant at Virgin Active, Singapore (2023-05 – 2025-12)

• Managed consultative sales from prospecting and needs discovery to closing and ongoing engagement, working with high-net-worth clients.
• Recognised as Top Rookie and nominated for Best Relationship Consultant.
• Built lasting relationships with high-net-worth members through personalised consultations, objection handling and proactive follow-ups, supporting membership sales and retention.

Double Major in Global Media and Web Communications – Murdoch University (2027-01)

Diploma in Child Psychology and Early Education – Ngee Ann Polytechnic (2020)