Felix Sim

Regional marketing and campaign leader with 27 years of Asia-Pacific experience and more than 20 years across digital marketing and marketing automation. Builds regional campaign frameworks and helps local teams translate them into market-specific execution. Combines integrated campaign planning, CRM and lifecycle programs, ABM, and performance analytics to improve acquisition, engagement, efficiency and ROI.

Experienced in global matrix organizations, aligning marketing, sales, operations, product and agency partners around measurable growth priorities.

Founder at ClickCove (2025-12 – Present)

• Founded and took an AI-powered photography marketplace and ecosystem from concept to beta and public launch, owning positioning, audience strategy, go-to-market planning and integrated launch campaigns.
• Defined acquisition funnels, lifecycle touchpoints and attribution approach; used early-user feedback to refine product and campaign priorities.
• Connected product, brand, content and commercial decisions around a clear customer value proposition.

Marketing Manager at Trusted Services (Board.Vision) (2025-06 – 2025-12)

• Led B2B marketing for Board.Vision, shaping campaign planning, digital demand generation, content and sales enablement for a governance technology platform.
• Coordinated execution across web, email, social and sales channels, with a focus on clear messaging, customer journeys and measurable demand.

Digital Marketing Web Manager / Marketing Automation Specialist at ADP (2018-12 – 2025-05)

• Led and supported regional and local APAC campaigns using Oracle Eloqua, Salesforce and Workfront, translating campaign briefs into scalable execution, nurture and reporting workflows.
• Built always-on programs, lead-scoring logic, lifecycle journeys and ABM playbooks to strengthen engagement and sales alignment.
• Partnered with country marketing, sales and global stakeholders to localize strategy, standardize campaign operations and turn email, web and funnel data into optimization decisions.
• Created dashboards and performance-review routines to support campaign governance and continuous improvement.

ASEAN OmniChannel Manager at Cisco (2017-06 – 2018-08)

• Managed integrated ASEAN marketing programs across digital and field channels, connecting global and regional priorities with local-market customer journeys.
• Aligned country teams, agencies and cross-functional partners around campaign calendars, audience engagement and execution quality.

Digital Marketing Manager at Accenture (2017-01 – 2017-04)

• Managed digital campaign planning and execution in a global matrix, using audience and performance insights to improve programs.

APJ Marketing Operations Manager at Symantec (2015-04 – 2016-12)

• Led APJ marketing operations, process governance, campaign workflows and performance reporting across multiple markets.
• Enabled regional marketers through repeatable frameworks, marketing technology and stakeholder coordination.

APJ Eloqua Program Manager at Hewlett-Packard (2014-06 – 2015-02)

• Drove regional marketing automation enablement and standardized campaign delivery using Eloqua across APJ.

Internet Marketing Consultant at Independent (2013 – 2014)

Online Marketing Executive, APAC at Curvature (2011 – 2013)

Senior E-Marketing Specialist, APAC at FARO Technologies (2008 – 2010)

Manager, E-Commerce at Chan Brothers Travel (2007 – 2008)

Senior Project Manager at OgilvyOne Worldwide (2007 – 2007)

Internet Project Manager (HPCE) at Hewlett-Packard (2003 – 2007)

Associate Producer at Beans Factory (2001 – 2003)

Bachelor of Business Administration – Curtin University of Technology (1995 – 1997)