Fiona Cheng
Digital Marketing | Performance Marketing
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About
I specialize in scaling digital campaigns, optimizing paid media, and driving business growth across APAC. With a strong foundation in Google Advertising, Programmatic, Social Media, and AI-driven marketing, I thrive on translating data into high-performing strategies that deliver measurable results.
💡 What I Bring:
✅ Strategic Growth – Scaling performance marketing strategies that drive revenue and customer acquisition.
✅ AI & Automation-Driven Optimization – Leveraging AI-powered solutions, A/B testing, and data analytics to maximize campaign performance.
✅ Ad Tech & Digital Innovation – Expertise in Google Ads, DV360, SA360, LinkedIn, TikTok, Meta, Yahoo and emerging ad technologies.
✅ Stakeholder Management – Working cross-functionally with departments, agencies, and regional teams to drive impact.
✅ Team Leadership & Mentorship – Coaching and leading high-performing teams to elevate digital media execution.
Experience
I specialize in scaling digital campaigns, optimizing paid media, and driving business growth across APAC. With a strong foundation in Google Advertising, Programmatic, Social Media, and AI-driven marketing, I thrive on translating data into high-performing strategies that deliver measurable results.
💡 What I Bring:
✅ Strategic Growth – Scaling performance marketing strategies that drive revenue and customer acquisition.
✅ AI & Automation-Driven Optimization – Leveraging AI-powered solutions, A/B testing, and data analytics to maximize campaign performance.
✅ Ad Tech & Digital Innovation – Expertise in Google Ads, DV360, SA360, LinkedIn, TikTok, Meta, Yahoo and emerging ad technologies.
✅ Stakeholder Management – Working cross-functionally with departments, agencies, and regional teams to drive impact.
✅ Team Leadership & Mentorship – Coaching and leading high-performing teams to elevate digital media execution.
