Floria Low

I am a qualified e-commerce and digital marketing specialist, with strong knowledge and experience working with e-marketplace platforms and brand-owned channels.

Assistant Digital Manager (LANEIGE)

AMOREPACIFIC

March 2022 - Present

• Lead overall growth plan for D2C site to drive brand awareness, engagement and loyalty which has seen over 2x GMV growth
• Develop online campaigns on D2C and e-marketplace sites to ensure successful launch of 3 new product lines
• Work with creative agencies to craft and optimise digital ads across all platforms
• Develop email marketing initiatives through segmentation and targeting to drive brand awareness and sales
• Analyse shopper behaviour data on website to optimise customer journey for customer acquisition
• Collaborate with trade and logistics team to ensure best-in-class online execution
• Spearhead omni-channel activations by collaborating with offline retail team to provide an integrated customer experience

Jurlique

Sep 2020 - Feb 2022

• Lead e-commerce team of 2 to build and increase e-commerce channel sales, achieving over 2.5x growth
• Plan and execute all campaigns across e-marketplace retailers
• Oversee development of e-marketing content to drive online traffic to brand store
• Seek new sales channels to further build brand's online presence in Singapore
• Manage ads across all digital channels to optimise ad spend ROI

Bachelor of Business Management, Singapore Management University, 2014-2018