Marketing & Social Media Specialist
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A skilled marketing professional with a passion for fashion. At the intersection of style and identity lies an opportunity to empower individuals to express themselves authentically, and that is what drives my work.
Drawing upon my multidisciplinary background, I offer a distinct vantage point when crafting marketing campaigns and strategies. Whether conceptualizing a captivating social media initiative or formulating compelling content, I consistently prioritize the desires and needs of the audience.
The Style Soirée (Feb 2023 - Jul 2023)
As a Fashion Creative at The Style Soiree, I passionately embraced countless opportunities to harness my expertise in art direction, photography, videography, and fashion styling. Through my creative contributions, I played a pivotal role in strengthening The Style Soiree's business and brand image.
✧ Curated visually stunning content, including captivating photos, reels, videos, and artful flat-lays, tailored for social media platforms and print.
✧Led photoshoots and videography projects, setting the vision and direction
✧ Seamlessly provided assistance for any ad-hoc duties, demonstrating versatility and adaptability in a fast-paced environment.
Hatch Singapore (Apr 2020 - Jun 2022)
Marketing Executive In my role as a Marketing Executive at Hatch, I'm dedicated to social media management. I've led numerous impactful social campaigns, driving exceptional engagement and interactions across our diverse platforms
✧ Achieved a remarkable 120% boost in engagement KPIs across all platforms in the initial 6 months through adept ad management and optimization.
✧ Orchestrated communication across cross-functional teams and fostered brand-client relationships.
✧ Upheld alignment of content assets with brand voice, guidelines, and strategy.
✧ Led execution of all campaigns and advertisements.
✧ Delivered motivational mentorship encompassing both soft and hard skills, charting a growth-oriented team roadmap.
Ngee Ann Poly School of Film & Media Studies
