ASSISTANT MARKETING MANAGER | SUSHISAMBA SINGAPORE & SAMBAROOM SINGAPORE for Sunset Hospitality Group
June 2024 - Present
- Brand Custodian to SUSHISAMBA & SAMBAROOM Singapore and led in the Strategising, Preparation & Execution of Marketing Plan for a multi-concept F&B and Lifestyle Franchise.
- Established PR, Digital, Advertising, Social and Partnership strategies for pre-opening, subsequently executed and maintained them with proven results through PR Value and Coverage achieved, Brand Recognisability, Impressions and Reach and total Covers and Revenue accumulated.
- Developed, Led and Managed the Marketing and Creative Team at SUSHISAMBA Singapore.
- Reported Weekly and Monthly on Growth of Digital Presence, Collaborations, Upcoming Activations and Communications Plans for the launch and maintenance of different business units to the Singapore team and HQ.
- Worked closely with the events team on finding opportunities to capture quality leads for full book-out events
- Worked closely with external stakeholders on establishing barter trades and collaborations that help to build brand recognisability at SUSHISAMBA Singapore whilst maintaining the ethos and identity of the brand.
- Led the Outreach efforts with Banks, Hotels, Luxury Brands, Co-living Spaces, Embassies, Tourism Board and key industries to promote SUSHISAMBA Singapore and create potential opportunities for Strategic Partnerships to take place.
- Introduced key activations from the Dubai market into the Singapore market with significant results, fine tuned the offerings to suit the Singapore dining landscape.
- Managed the Partnerships efforts on the marketing front, helping to establish partnerships of varying scales with companies within the F&B, Arts and Media industries. ie. Zacapa Launch with Diageo, Base Entertainment Asia x SUSHISAMBA - Sunset Boulevard and WICKED.
- Tracked and reported on Marketing expenditure and budgets, maintaining within at most 2% of monthly forecasted revenue.
1-Group THE RIVERHOUSE BRAND CUSTODIAN
Mimi Restaurant, Zorba the Greek Taverna, Yin Bar & Yang Club
1-ALTITUDE COAST BRAND CUSTODIAN
1-Altitude Coast Rooftop Bar, Sol & Ora
1-FLOWERHILL OPENING TEAM
Camille, Wildseed Cafe, Wildseed Bar & Grill
GROUP NIGHTLIFE LEAD
Yin Bar, Yang Club, 1-Altitude Coast, Atico Lounge, Arden Bar, Monti Rooftop, TXA Gastrobar, 1918 Heritage Bar, Bee's Knees, Botanico & Wildseed Bar
March 2022 - June 2024
- Brand Custodian to The Riverhouse Singapore, 1-Altitude Coast, 1-Flowerhill and led in the Strategising, Preparation & Execution of Marketing Plan for a multi-concept F&B and Lifestyle Properties, including nine different brands - Yin Bar, Yang Club, Mimi Restaurant at The Riverhouse & Zorba the Greek Taverna, 1-Altitude Coast Rooftop Bar, Sol & Ora, Camille, Wildseed Cafe and Wildseed Bar & Grill.
- Led in Strategising, Preparing & Collaborated with the Group Nightlife Business Development & Bar Teams to Execute Annual Campaigns
- Content Creation, Social Media Marketing & Management of Social Media accounts including META, Tiktok & Telegram.
- Formed Strategic Partnerships with Key Industry Players within the Nightlife & Arts and Entertainment space. ie. Singapore International Film Festival, MHD, Remy Cointreau, Asia Pacific Breweries, Music Matters Live, 987FM, Singapore Tourism Board, WildRice, Arts House, Pangdemonium, UOB, CHOPE & more.
- Reporting of digital analytics and activations for stakeholders' meetings.
- Worked alongside external agencies to come up with best SEO & SEM practices and helped to execute them subsequently
- Coordinated with Operations Teams to develop Marketing activities and communications plan to drive conversion and results.
- Conceptualised, Planned & Executed various parties with the key goal of pushing volume and bringing awareness for several Nightlife Business Units.
- Led Groupwide PR portfolio, garnering the Highest amount of in-house collated PR Value of 17.8 Million alongside external agencies.
- Media Monitoring & Customer Relationship Management.
- Consolidated Post Mortem reports for key campaigns and activations for Senior Management’s consideration with information that includes Marketing Strategies, Impact of Marketing Efforts, ROI on Marketing Expenses and Media Coverage
- Tracked and Reported on marketing expenditure & budgets.
