Interim Studio Lead (Contract) at L'Oréal via Hogarth Worldwide (2025-07 – 2025-10)
Brands: L'Oréal Paris · Maybelline New York · Garnier · 3CE
- Parachuted in to lead a six-person in-house production team across multi-brand content delivery and studio operations - stabilised operations within two months.
- Redesigned content delivery workflows and accountability systems from the ground up, significantly improving team alignment, visibility and delivery consistency.
- Delivered 1,000+ content assets in three months while maintaining quality standards and stakeholder satisfaction across four concurrent beauty brands.
- Served as primary escalation point for all production and delivery issues; managed scheduling, resource allocation, freelance crews, vendors and talent across workstreams.
Producer / Integrated Producer at The GOVT Pte Ltd (2024-07 – 2025-07)
Clients: Sentosa · OCBC · MDDI · Julie's
- Directed delivery of integrated campaigns across TVCs, digital content, print and motion graphics for government, financial and FMCG clients throughout Singapore and the region, balancing stakeholder expectations, production requirements and operational priorities across multiple concurrent workstreams.
- Managed full project lifecycle - timelines, budgets, stakeholder communication, resource planning and production workflows from brief through final delivery.
- Delivered 3 TVCs, 1 corporate video, 7 multi-video campaigns, 1 integrated print campaign and 5 animation projects within 12.5 months.
- Oversaw vendor sourcing, shoot logistics, post-production coordination and quality control across multiple concurrent workstreams with competing priorities.
Freelance Production & Project Lead at Advertising Agencies & Production Houses (2020-10 – 2024-07)
Selected clients: ABC Beer (Cambodia) · Shell· Depend® ANZ · MCI Singapore
- Led and managed regional integrated campaigns across APAC markets from project brief through final delivery, ensuring successful execution across multiple stakeholders, teams and production partners.
- Oversaw end-to-end project implementation, independently managing client communication, resource planning, quality control, risk mitigation and delivery oversight across concurrent workstreams.
- Managed project budgets, schedules and commercial negotiations, securing cost-effective solutions while maintaining quality standards and delivery timelines.
- Built and managed relationships with agencies, production partners, freelancers and vendors, assembling project teams based on scope, budget and operational requirements.
- Identified and resolved project challenges relating to timelines, budgets, resources and stakeholder expectations, keeping projects on track and minimising delivery risks.
Business Development Director at Freeflow Productions Pte Ltd (2017-07 – 2020-04)
Selected projects: Lego · Manulife · McDonald's · South Beach Residences · Ascott Singapore
- Oversaw project delivery, client management, budgeting and cross-functional coordination across commercial and branded productions.
- Developed pricing strategies, rate cards and resource allocation frameworks across commercial, corporate, long-form and event productions.
- Led, trained and mentored the business development team; drove accountability, performance and cross-functional collaboration.
- Managed forecasting, vendor partnerships and capacity planning to improve profitability, delivery efficiency and business growth.
Business Development Manager at Big 3 Media Pte Ltd (2017-01 – 2017-06)
- Secured and delivered the company's first advertising agency-led TVC, expanding the business into a new client segment.
- Closed and delivered a regional Lenovo project spanning four countries, achieving a 68% profit margin through precise commercial management.
- Managed project scoping, budgeting, pricing strategy and regional production coordination for commercial projects.
- Reviewed project costings, expenditure margins and pricing structures to improve profitability and commercial performance.
Business Development Manager / Assistant Manager at Freeflow Productions Pte Ltd (2013-11 – 2016-09)
- Exceeded annual sales targets by 30% and 50% in consecutive years; contributed approximately 50% of team revenue toward annual department growth targets.
- Managed full project delivery from proposal through completion, coordinating internal teams, stakeholders and vendors.
- Developed pricing strategies and project costings to balance competitiveness, profitability and client requirements.
- Built long-term client relationships across agency, government and direct-client sectors; trained and mentored junior team members.
Marketing Specialist, Salon Professional at Procter & Gamble International Operations SA (2011-09 – 2013-07)
- Owned end-to-end artwork copy development across Asia & ANZ markets, coordinating marketing, sales, planning and regulatory teams for timely, compliant delivery.
- Developed SOPs, templates and process improvements that enhanced workflow efficiency and consistency across regional teams.
- Conducted copy development training across Asia markets; prepared and presented regional sales performance reports to support business planning.
Conference Producer · Events Coordinator · Logistics Coordinator · Secretary at Various (2006-01 – 2011-12)
Earlier career across diverse industries including professional services, events and trade. Built foundational experience in conference production, event operations, stakeholder management and end-to-end project delivery.
