Marketing, Business and Communications Strategist
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A highly versatile professional with a compelling record of accomplishments in leading and growing businesses, having built a solid track record in both start-ups and corporate settings.
Achieved 100% turnover in salesfor Jean Yip’s Bugis Hub Launch (strategise product branding of hair and beauty products, beauty treatments and nail services, press releases, merchandising, trade marketing) • Achieved 100% turnover in sales upon implementing the Royal Canin’s Integrated Marketing and Branding Account in Shanghai, China (authoring the copywriting, website, marketing collaterals, conceptualised the national roadshow and marketing and promotions for the rollout of the various product lines) • Won major retainer accounts, namely Ricola, Tianpo, Swensons, each worth over S$100,000 • Won advertising tender for the Standard Chartered Marathon 2007 worth over S$500,000 • Won BCA government branding tender worth over S$500,000 • Achieved repeated renewals of retainer accounts for Qianhu, IPOS and CitySpring • Won UNSW account including research, advertising and integrated account worth more than $500,000 • Increased membership by 5 fold reducing marketing and operational costs by 50% for leasing efficiency
SMU Advanced Diploma in Python Programming and Applied Data Analytics
SMU Advanced Certification in Business Digitalisation Transformation Programme
Masters of Arts in Media from the University of New South Wales
