Janicia Toh

Marketing professional with experience in influencer marketing, campaign coordination and social media content creation. Skilled in managing creator partnerships, coordinating multi-market campaigns and producing engaging digital content. Passionate about building meaningful connections between brands and audiences through storytelling and social media.

Campaign Operations at Pawjourr / The Woof Agency (2025-08 – Present)

• Coordinated end-to-end influencer campaign operations across SG, MY, UK and US markets, managing creator sourcing, campaign timelines and deliverables.
• Acted as a client-facing coordinator, managing updates, feedback, and content revisions
• Supported social media content scheduling and campaign performance tracking
• Assisted in UGC production and content alignment with campaign objectives
• Maintained operational trackers to ensure deadlines and deliverables were met

Intern, Sales & Promotion at FairPrice HQ (2024-10 – 2025-03)

• Assisted in planning and executing promotional campaigns across retail outlets
• Coordinated with suppliers to ensure product availability and campaign readiness
• Drafted promotional briefs and marketing communications
• Conducted competitor research and monitored market trends

Executive Operations (Events & Exhibitions) at CITYNEON (2023-10 – 2024-01)

• Supported live event and exhibition operations, including manpower planning and vendor coordination
• Ensured compliance with safety, venue, and operational requirements
• Provided on-ground coordination and issue resolution during live events

Marketing Manager (Freelance / Ad-hoc) at National Chemical Laboratory (2019 – Present)

• Planned and executed social media campaigns and content calendars
• Coordinated across marketing, sales, and product teams
• Monitored engagement metrics and online visibility

Marketing Executive (Contract) at GosuGamers Singapore (2022-06 – 2022-07)

• Supported PR, media branding, and press-related coordination
• Assisted with media shoots, enquiries, and internal communications

Freelance Event Crew at Elitez & TMCA (2022 – 2025)

Retail & Brand Activation Roles at Pandora, Rebecca Minkoff, LVMH, SportSG (2018 – 2021)

• Front-facing roles in high-volume, customer-facing environments
• Supported live events, brand activations, and public engagements

Higher Nitec in Business Information Systems – ITE College East (2020 – 2025)

Nitec in Chemical Process Technology – ITE College East (2019 – 2021)