Jaslyn Thia

Commercially driven finance professional with a strong track record of partnering with senior executives to shape strategy, drive profitable growth and optimise business performance. Experienced in leading financial planning, forecasting, P&L management, commercial analysis and performance transformation across complex business environments. Recognised for combining strong financial acumen with commercial judgement, influencing senior stakeholders and turning date-driven insights into decisive actions and measurable results.

Currently steering regional FP&A and commercial finance for a USD400M portfolio, I am eager to bring my business partnering expertise to your team and help accelerate growth.

Finance Business Partner - V.Ships Asia Group - Singapore

(2023-06)

• Collaborate with business leaders to develop financial strategies and performance metrics that support business growth.
• Lead annual budgeting and streamline forecasting processes, enhancing accuracy and efficiency. Achieved 20% improvement in forecast accuracy.
• Challenge business assumptions and investment opportunities through rigorous financial analysis and scenario modelling.
• Monitor KPIs and dashboards, surfacing trends, risks, and opportunities for non-finance business leaders, supporting performance management.
• Support commercial decision-making on pricing, contracts, and profitability through margin and cost analysis.
• Drive cost optimisation initiatives, identifying inefficiencies and delivering cost savings through stakeholder-aligned action plans. Delivered 15% cost savings YoY.
• Own month-end management reporting, including variance analysis and business commentary for senior leadership.
• Train and develop cross border teams, promoting best practices and standardization of controlling processes.

Regional Business Controller - Nynas Pte Ltd - Singapore

(2022-01 - 2023-01)

• Led regional budgeting and forecasting cycles, aligning financial plans with strategic and commercial objectives.
• Partnered with sales and supply chain teams to translate business initiatives into financial impact and KPIs.
• Monitored regional cost structures, driving cost-control initiatives with local management across Asia region.
• Optimized products allocation through detailed profitability analysis by product, customer and channel, supporting value creation.
• Led APAC financial performance review & business outlook with regional leadership and Group CEO.
• Leveraged Power BI tools to streamline data analysis, and improve decision-making.

Founder (P&L Owner) - WE Global - Singapore

(2015-01 - 2021-12)

• Founded and scaled an e-commerce business to S$300K in annual revenue, owning full P&L accountability and strategic direction.
• Managed end-to-end financial performance, including pricing, cost control, cash flow management, and profitability tracking.
• Led supplier selection and negotiation to secure favourable terms and sustainable margin improvement.
• Defined and executed overall growth strategy, aligning marketing, operations, and budgeting decisions with revenue and profit objectives.
• Built and optimized a multi-channel digital marketing strategy to drive traffic, customer acquisition, and repeat sales.
• Designed and implemented operational infrastructure, including order fulfilment, inventory coordination, and customer service workflows.
• Represented the company externally with key customers, partners, regulators, and media as primary spokesperson.

Global Pricing & Commercial Finance Leader - Chevron Corporation - Singapore

(1999-03 - 2014-06)

• Led global pricing strategy design, governance, and implementation across regions to maximize profitable growth.
• Partnered with Sales to design deal structures, commercial terms, and approval workflows for complex opportunities.
• Built and optimized pricing models, including value-based and tiered structures, for key products and services.
• Conducted margin, elasticity, and price realization analyses to identify optimization and value-capture opportunities.
• Designed and led commercial performance KPIs and reporting for executive and regional leadership.
• Led cross-functional pricing committees, aligning Finance, Sales, Product, and Legal on commercial decisions.
• Leverage competitive intelligence to identify pricing opportunities and risks.
• Collaborated with Finance to build annual pricing plans, forecasts, and long-range value-creation initiatives.

Financial Analyst - Singapore Petroleum Company - Singapore

(1996-01 - 1999-02)

• Prepared board presentations, summarizing complex financial data into clear, actionable recommendations.
• Monitored key performance indicators and recommended actions to improve financial and operational performance.
• Performed ad-hoc financial analysis to support strategic decisions and investment proposals.
• Evaluated capital investment projects using NPV and sensitivity analysis.
• Prepared management reports and variance analyses against budget, forecast, and prior periods.
• Seconded to China joint venture to build & train the local Finance team.

Graduate Diploma - Supply Chain Management - Robert Gordon University (2007 - 2007)

Bachelor of Business - Accounting - Monash University (1993 - 1993)