Jasmine Ng

Hi, I'm Jasmine, an aspiring brand strategist with a passion to help companies connect with their audience and stand out in a crowded marketplace. With experience in brand marketing, and a background in Communications and New Media, I have honed skills in creating and executing marketing strategies that drives results.

I believe that a successful brand is not just about a catchy slogan or a pretty logo, but about creating an emotional connection with consumers that inspires trust and loyalty. My approach to brand strategy involves a deep understanding of the target audience, a clear understanding of the company's unique value proposition, and a data-driven approach to marketing.

I consider myself to be a structured and creative person, blending innovative ideas with organised processes. When I am not working on branding projects, I crochet flowers and sell them online. I am also an avid reader of romance novels and enjoy browsing through design publications to find inspirations.

As a Brand Marketing Executive, I collaborated with internal teams to develop targeted messaging and oversaw the company's social media strategy resulting in increased followers, engagement, and website traffic. I also conducted regular market research and managed partnerships and influencer collaborations.

I have also founded a small business, rebranded and executed successful marketing campaigns resulting in a 30% increase in sales, and leveraged social media channels to build brand awareness and customer engagement.

During my internships, I produced high-quality video content, managed social media channels, and assisted in the setup of equipment and lighting for shoots.

Majoring in Communications and New Media has provided me with a deep understanding of the rapidly evolving digital landscape and its impact on society. It involves learning about various forms of communication, including social media, advertising, journalism, public relations, and digital marketing.