Jeannith Tan

Marketing graduate with a knack for turning ideas into impactful campaigns. Armed with hands-on experience in e-commerce, social media, and trade marketing, I blend creative thinking with data-driven insight to deliver results. Globally minded, resourceful, and ready to add fresh energy to brands that lead with creativity and purpose.

Marketing SEA Trainee at LVMH - Benefit Cosmetics (2025-07 – 2025-12)

Marketing trainee role supporting trade marketing and e-commerce campaigns across SEA markets

• Conducted monthly competitor analysis for deeper insights on concrete improvement in Marketing Launch campaigns
• Supported trade marketing launch planning and coordination across SEA markets
• Optimized E-Commerce Marketing strategies through market research & analysis of industry trends
• Assisted in creation of social & digital assets for E-Commerce campaigns on Lazada & Zalora
• Supported content creation efforts across digital platforms to strengthen campaign engagement
• Managed trade marketing initiatives, including planning in-store launches, workshops, and sampling activations to drive consumer engagement
• Oversaw procurement and allocation of product samples for regional activations

Marketing Assistant at Andgro (2023-03 – 2023-07)

Marketing assistant managing social media campaigns and marketing collateral creation

• Managed and scheduled posts across various social media platforms and tracked key metrics to assess campaign performance
• Created marketing collateral, including blog posts, social media content and promotional materials
• Prepared regular marketing reports summarizing key metrics and recommended improvements
• Conducted market research to identify industry trends

Consumer Marketing Intern/Assistant at Shilla Duty Free (2022-03 – 2022-08)

Consumer marketing role focused on social media management, promotions, and loyalty program campaigns

• Created & scheduled communications materials for partnerships promotions and social media postings
• Optimized social media content calendar across all platforms with new campaigns and promotions
• Crafted design briefs for promotions, social media and key campaign visuals
• Crafted SMS blasts for Shilla Loyalty program customers which aided in driving conversion rate for online & physical stores
• Managed and executed KOL campaigns
• Managed customer inquiries actively on social media and loyalty program platform

Ecommerce Marketing Intern at Area 65/Boxgreen (2021-09 – 2021-10)

Ecommerce marketing intern supporting website maintenance and social media management

• Assisted in the design and maintainence of Ecommerce website
• Managed Instagram social media account with daily content to increase brand engagement
• Designed brand advertisements and posts
• Managed customers enquiries actively

Bachelor's Degree (Honours) in Marketing – University of Stirling (2023-09 – 2025-06)

Diploma in Consumer Behaviour and Research – Republic Polytechnic (2020-01 – 2023-06)

Diploma Plus Certificate in International Business – Republic Polytechnic (2021-01 – 2022-12)