Project Manager at SGX Graphics (2022-06 – Present)
- Lead end-to-end delivery of artwork labeling projects for Kenvue (formerly J&J), ensuring total alignment with business priorities, compliance standards and production timelines.
- Coordinate cross-functional stakeholders across commercial, operations, quality and suppliers to support structured execution and successful market launches.
- Identify and resolve critical project risks and process gaps, maintaining continuity across multiple concurrent projects.
- Manage artwork workflows via system to ensure accurate documentation and version control, maintaining audit readiness at every stage.
- Deliver regular status updates to stakeholders to support transparency and facilitate timely, data-driven decision-making.
- Improve coordination and execution processes that enhance delivery efficiency across the project portfolio.
- Deliver onboarding and process training using SOPs and training materials to strengthen team readiness and operational consistency.
- Client Experience Commercial Award - Nominee at 2024
Co-founder at RPF International Pte Ltd (2019-09 – 2026-08)
- Research, analyse, and evaluate trending products, and source from multiple suppliers to support business growth and product competitiveness.
- Develop and execute integrated marketing strategies, including paid advertising, pricing optimisation, and promotional campaigns to drive revenue and sales performance.
- Build, manage, and optimise e-commerce stores (Shopify and WooCommerce), improving product presentation, user experience, and conversion rates.
- Strengthen customer and supplier relationships by effectively managing enquiries and resolving issues to ensure smooth operational flow.
- Oversaw end-to-end order fulfilment processes, ensuring accuracy, efficiency, and timely delivery to maintain customer satisfaction.
Creative Designer at Oracle Corporation (2018-05 – 2019-07)
- Work with internal stakeholders to interpret creative briefs and deliver effective design solutions across print and digital channels, ensuring clarity, usability, and communication impact.
- Develop and present innovative design concepts and recommendations to enhance campaign creativity, visual impact, and enhance audience engagement.
- Collaborate closely with web developers and video producers to create supporting digital assets, including banners, icons, logos, and other marketing visuals.
- Ensure timely delivery of high-quality creative outputs while maintaining brand consistency and alignment with project requirements.
- Continuously strengthen design capabilities and industry knowledge while sharing best practices to improve team performance and design standards.
Web Designer at SPH Magazines Pte Ltd (2015-11 – 2018-05)
- Execute all visual design stages from conceptualisation to final production of digital products/collaterals, such as responsive microsites, digital banners, and EDMs.
- Develop creative and functional solutions through competitive analysis, creating wireframes, storyboards, user flows, and site maps.
- Work closely with the development team, delivering front-end HTML conversion.