Jezreel Escarez

Results-driven eCommerce professional with 8+ years of experience scaling DTC and marketplace brands across Amazon, TikTok Shop, Shopee, Lazada, eBay, and Catch through data-driven growth and commercial strategies. Proven expertise in marketplace optimization, product launches, SEO, campaign execution, and cross-functional collaboration that drive revenue growth, conversion improvement, and brand visibility. Skilled in leveraging analytics, performance insights, and customer-focused marketing initiatives to optimize end-to-end eCommerce operations in high-growth digital environments.

Senior E-commerce Sales Executive at Xiaomi Philippines (2025-01 – 2025-10)

• Spearheaded end-to-end eCommerce operations for Xiaomi and POCO official stores across Shopee, Lazada, and TikTok Shop, contributing to Xiaomi's position as the #1 mobile brand in the Philippine eCommerce market through high-impact campaign execution and revenue growth initiatives.
• Drove major sales campaign performance by leading strategic planning, pricing execution, promotional activations, and platform partnerships for double-digit campaigns including 3.3, 6.6, 9.9, and 11.11, resulting in record-breaking sales and increased brand visibility.
• Negotiated and secured high-value platform visibility placements, mega campaign support, and exclusive promotional opportunities with marketplace partners, improving traffic acquisition, product exposure, and conversion performance.
• Optimized commercial performance through data-driven analysis of GMV, sell-out, ASP, traffic, conversion rates, and campaign ROI, enabling informed business decisions and continuous improvement of launch and promotional strategies.
• Collaborated cross-functionally with marketing, GTM, content, creators, and operations teams to execute successful product launches, enhance PDP and creative performance, and align inventory planning with demand forecasts to maximize sell-through efficiency.

E-commerce Coordinator at Maytronics Australia (2022-10 – 2024-12)

• Managed and optimized marketplace operations across Amazon, eBay, and Catch, driving sales growth, improving product visibility, and enhancing customer experience through data-driven marketplace strategies and performance optimization.
• Increased conversion performance and marketplace competitiveness by leading listing optimization initiatives, including keyword research, SEO implementation, A+ content enhancements, pricing strategy, and storefront improvements aligned with platform algorithms and customer behavior.
• Monitored and analyzed key eCommerce KPIs such as TACoS, CTR, CVR, rankings, and sessions to identify growth opportunities, improve advertising efficiency, and support revenue expansion across multiple marketplace accounts.
• Collaborated cross-functionally with marketing and creative teams to develop high-converting visual assets, lifestyle content, infographics, and video creatives that strengthened brand storytelling and improved listing engagement.
• Executed end-to-end marketplace content and creative production, including advanced product photo editing, conversion-focused image optimization, and multimedia asset coordination, contributing to stronger brand presentation and improved online sales performance.

Marketing Specialist, Media Teams at Beekeeper Marketing, Inc. (2019-05 – 2022-05)

• Managed and optimized multiple Amazon advertising accounts across the US and Canada within an agency environment, driving scalable growth and performance improvements through strategic PPC and DSP campaign management across diverse product categories.
• Developed and executed high-performing Amazon Sponsored Ads strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, resulting in improved product discoverability, stronger ROAS, and more efficient ad spend allocation.
• Leveraged Amazon DSP and audience segmentation strategies to expand brand reach, retarget high-intent shoppers, and improve customer acquisition through data-driven programmatic advertising initiatives.
• Analyzed advertising performance metrics including ACOS, ROAS, CTR, and conversion trends to identify optimization opportunities, refine bidding strategies, and deliver actionable insights to stakeholders and clients.
• Collaborated with cross-functional teams and clients to align advertising strategies with broader business goals while maintaining transparent reporting, campaign scalability, and continuous performance improvement across multiple marketplace accounts.

Business Operations Associate, Partner Support Center - Singapore Team at Lazada Singapore (2016-12 – 2019-05)

• Managed and supported Singapore-based sellers on the Lazada marketplace, improving operational efficiency, seller performance, and overall marketplace compliance through proactive account management and strategic support.
• Streamlined seller operations by coordinating inventory management, logistics, and order fulfillment processes, contributing to improved delivery performance and enhanced customer satisfaction metrics.
• Analyzed seller performance data and marketplace trends to identify growth opportunities, recommend actionable strategies, and support revenue expansion across managed accounts.
• Collaborated with cross-functional teams including marketing, customer service, and logistics to resolve operational challenges, improve seller experience, and ensure smooth execution of marketplace initiatives.
• Supported promotional campaigns and major sales events by aligning seller strategies with platform initiatives, helping increase product visibility, customer reach, and conversion performance.

Bachelor of Science in Business Administration major in Business Management – University of Batangas (2011 – 2016)