Joanne K
B2B Marketing Professional
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About
Mid level marketer with many years of marketing experience
Experience
● Experience and expertise in using CRM (Salesforce) and launching EDMs using
Marketo and Adestra platforms.
● Hit expected lead targets to get Tech providers to sponsor events in the first quarter of 2023.
● Hit the expected social media growth target for Asia/Pacific accounts in the first quarter of 2023.
● Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
● Handle simple coding such as HTML & CSS for the company’s website to launch seasonal events.
● Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders.
● Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports,
webinars, infographics, etc.).
● Creation of digital assets for live and virtual events.
● Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Education
Degree of Marketing in Singapore University of Social Science
