Jonny Chai

Results-driven digital marketing and account management professional with 10+ years of experience across APAC. Specialist in Meta paid social advertising, integrated campaign execution, performance analytics, and client growth strategy. Proven track record of managing multi-agency portfolios, translating complex data into actionable insights, and consistently exceeding campaign KPIs for clients across Singapore and the wider APAC region.

Combines deep digital marketing expertise with a strong technical background in enterprise IT and IoT — enabling a uniquely consultative, data-literate approach to account strategy and business development. Bilingual in English and Mandarin, with strong cross-cultural communication skills across diverse APAC markets. Comfortable operating in fast-paced, high-growth environments with a self-starter mindset and a track record of building lasting client relationships.

Agency Marketing Account Executive — Meta Partnership - TDCX Pte Ltd (Meta Vendor Partner) - Singapore

(2020-06)

Primary Meta partner managing a portfolio of digital marketing agencies across Singapore and APAC — driving campaign performance, client growth, and strategic account development.

• Meta Ads Strategy & Execution: Managed end-to-end paid social campaigns for agency clients — including campaign structuring, audience targeting, creative optimisation, and budget scaling — consistently surpassing ROAS and engagement benchmarks
• Client Growth & Account Management: Grew and retained a portfolio of digital agency accounts across Singapore, acting as trusted Meta advisor and primary growth partner for each client relationship
• Integrated Campaign Management: Led 360-degree digital marketing initiatives spanning paid social, brand awareness, retargeting, and conversion campaigns — delivering measurable results across full-funnel metrics
• Data-Driven Insights & Reporting: Generated advanced performance analytics and campaign effectiveness reports, translating complex data into clear, actionable growth strategies for agency stakeholders and C-suite decision-makers
• Agency & Partner Collaboration: Coordinated with multiple agency partners on creative assets, messaging strategy, campaign timelines, and brand standards — ensuring alignment with client business objectives and Meta best practices
• Business Development: Identified revenue growth opportunities within existing accounts, co-creating innovative Meta ad solutions that increased client acquisition, brand reach, and ad spend across Singapore and APAC
• AI & Productivity Tools: Leveraged AI-powered tools and automation to streamline campaign reporting, client communications, and performance analysis — improving team efficiency and client response times

Product Specialist - ANTlabs Pte Ltd - Singapore

(2019-09 - 2020-06)

• Designed GTM business plans with sales and product teams, strengthening market positioning and identifying new revenue growth opportunities across digital verticals
• Conducted market intelligence research and competitive analysis, delivering data-driven insights that shaped product strategy and B2B marketing campaign execution
• Supported high-impact B2B marketing campaigns, applying performance analytics to track results and inform future budget allocation decisions

IIoT Sales Specialist & Business Development - Anewtech Systems Pte Ltd - Singapore

(2018-10 - 2019-05)

• Built and managed enterprise IoT client partnerships across Singapore, developing proposals with quantified business impact for C-suite decision-makers
• Identified enterprise client pain points and delivered tailored platform solutions, consistently converting complex technical requirements into compelling commercial proposals

Technical Specialist & APAC Account Manager - Nexcomm-Asia Pte Ltd - Singapore / APAC

(2016-10 - 2018-09)

• Directed APAC account growth strategies across multiple industry verticals, expanding client portfolios through consultative account management and data-backed recommendations
• Cultivated C-suite relationships with senior decision-makers, securing strategic long-term partnerships and high-value deals
• Mentored junior sales executives, improving team performance and overall close rates through structured coaching and pipeline management

Senior System Engineer - VRnet (S) Pte Ltd - Singapore

(2015-12 - 2016-10)

Oversaw enterprise IT infrastructure deployments across APAC including data centres, Cisco telephony, and network security — building strong technical foundations in data management and systems thinking

ICT Support Account Manager - Digital Technology International Co. Ltd - Malaysia

(2014-12 - 2015-12)

Managed infrastructure operations and enterprise client relationships across Malaysia, maintaining high SLA compliance and strong client satisfaction scores

System Engineer & Pre-Sales Support - Netxcel Systems Pte Ltd - Malaysia / APAC

(2008-08 - 2014-12)

• Led end-to-end 3G Fair Usage Policy implementation for major Malaysian telcos (Celcom, Maxis, Digi) — managing large-scale cross-border deployments, subscriber data systems, and multi-stakeholder coordination across Asia
• Delivered client training programmes, Proof-of-Concepts, and post-sales technical support — building long-term client loyalty and strong analytical problem-solving skills

Technical Support & Backend Escalation Specialist - Pacnet Internet Ltd - Singapore

(2007-03 - 2008-07)

Delivered second-tier broadband and VoIP technical support; trained frontline teams on escalation processes, improving first-contact resolution rates and service quality

Bachelor of Arts (Hons) - Commerce — Mass Communication with Business - Northumbria University, Singapore (2019)

Diploma in Commerce - Hospitality & Tourism Management - Kaplan Higher Education Institute, Singapore (2016)