Joy Sim

I am a Performance Strategist with 4+ years of experience in programmatic and mobile advertising strategy and operations. I enjoy problem solving - the bread and butter of my role is dissecting a problem, analysing data to uncover root issues and making informed and actionable recommendations. I am looking to leverage my experience and seek out new challenges to expand my skillsets in strategy, data analysis and client management.

• Product Operations Sr Assoc, Shopee Ads
• Performance Strategist, Liftoff Mobile Inc
• Addressable Activation Sr Assoc, Matterkind
• Programmatic Media Activation Exec, Essence

National University of Singapore, Business (B.B.A)