CONTENT STRATEGIST at Mediashock Productions Pte Ltd (2022-08 – Present)
- In-depth research into client's content ecosystem (content audit), audience research and development of audience personas/avatars for development of content strategy
- Developed creative concepts with key messages that resonate with different audience personas
- Worked with teams of creative designers to develop key visuals and posters that appeal to target demographics
- Executed of projects according to concept, management of costs to stay within budget
- Assist in discovering and shaping internal brand and core purpose
EXECUTIVE PRODUCER at Dream Forest Stories Pte Ltd (2021-07 – 2022-08)
- Supervising, training and leading a team of four "Citizen Journalists" to produce web content for new web channel "Singapore One", a channel geared towards social impact
- Refining of concepts, editing of scripts and production planning for various videos
- Collaborate with Art Director to develop visual identity of channel and collaterals
PRODUCER at Mediacorp Pte Ltd (2017-07 – 2020-03)
- Researched, conceptualised, scripted and produced 4 episodes/segments of the show "On The Red Dot" and 19 episodes/segments of "Talking Point" for local English TV channel 5, one of which is all-time high TV ratings for the show
- Interviewed various profiles including Ministers
- Scheduled and coordinated with the team of cameramen, soundmen, drone operators to obtain required shots/sound
- Directed various talents/models to achieve desired stylistic shots on-camera
- Scouted for and liaised with various businesses and partners for locations for filming
- Conducted street interviews, successfully scouted numerous profiles and investigated leads into potential business malpractices
- Organised with minimal disruption small-scale events and social experiments such as rubbish collection drives depending on the requirements of the episodes
PRODUCER/DIRECTOR at Digital Blowfish Pte Ltd (2016-06 – 2017-05)
- Scripted and directed corporate videos for the Ministry of Defence, Ministry of Home Affairs, Ministry of Education and NUS School of Design and Environment to carry client's message and vision
- Carried out research, conceptualization, face-to-face pitching and script writing for various corporate and instructional videos, allowing the company to break through new platforms to reach new clients and additional revenue
- Managed several projects from project kick off to final deliverables with high client satisfaction (clients returned for additional videos)
PRODUCER/VFX COMPOSITOR at Ochre Pictures Pte Ltd (2013-12 – 2016-05)
- In-depth factual and profile research on various topics for documentary Ch5 "There Was A Time" including the Singapore Armed Forces, Singapore Police Force (SPF), crimes and terrorism
- Carried out face-to-face pre-interviews and camera interviews
- Wrote, directed and produced "The Kings of Trade", a 13-episode web-based speed drawing animation on select business-related crimes in Singapore
- Wrote various concepts for local channels, prepared materials for face-to-face pitching for short-listed concepts; crafting the overall visual presentation and mood of concept
- Created/Adapted opening titles for various shows such as Ch5's Lion Moms, Starhub's Echoes of Time, Ch5's Only The Brave, Ch5's Fiends and Foes
- Created various graphics for shows and corporate videos such as 3D holograms, "in-footage" texts, 2D motion graphics animations, transitions, 2.5D scene compositing and object replacement/removal
RESEARCH WRITER at NUS Business School (2011-12 – 2013-11)
- Literature research and review of topics such as the impact of social media on work, rest, and recovery, leadership
- Performed statistical and data analyses (incl. hierarchical regression modelling, path analyses and structural equation modelling) of data collected
- Writing and editing of research papers for publication in academic management journals