Li En Tan

Being a Sociology student with a background in Mass Communication, I have a passion for advertising and public relations. I believe that as a Sociology undergraduate, I have an added advantage in understanding audiences' perspectives, wants and needs. That gives me deeper insights and the upper hand for crafting the right messages and selecting the appropriate platforms for different consumer markets as I understand audience cultures.

Additionally, I believe I can value-add to the creation of insights that examine the intersection between different media channels and their effects on various audiences and consumer groups. As a spontaneous team player and keen learner, I can contribute meaningfully using my research and analytical skills combined with my passion for storytelling and interacting with people.

In addition to my academic pursuits, I have been teaching private tuition since 2019, teaching O-Level English. This year, I expanded my role to include teaching N-Level students and Combined Humanities (Social Studies/History) and increased the number of students I mentor. Currently, I am teaching 4 students, and I had 2 students in the past, one of whom I taught from Sec 1 to Sec 4.

Notably, one of my Sec 3 students, who initially failed, improved to a B4 in his end-of-year exam, showcasing my effectiveness as an educator. This experience has allowed me to further develop my communication and interpersonal skills, as well as my ability to adapt to the unique learning needs of each student.

WhiteLabel PR Pte Ltd MAY/2023 – AUG/2023

PR Communication Intern

• Wrote media pitches to top media outlets like Our Parenting World, Berita Harian, Weekender and Girlstyle for news, product announcements, profiles, features and thought leadership pieces
• Identified and pursued media placement opportunities in targeted press outlets
• Identified and reached out to influencers and media to participate in various campaigns for clients from

F&B, Real Estate, Lifestyle, Luxury and Entertainment

• Developed and disseminated media and press kits to media and KOLs
• Tracked, monitored, and evaluated reception of 4 campaigns, respective press releases and pitches
• Monitored and created PR and clipping reports of campaigns for clients

Ambrosia Communications Pte Ltd SEP/2020 – FEB/2021

Accounts Servicing Intern

• Managed over 37 projects and 8 clients
• Bridge of communication between my team, freelancers, and clients – liaised daily with clients, conveyed messages and briefed team and freelancers
• Proofread all print and digital collaterals – brochures, posters, electronic direct mails, newsletters, infographics, branding elements and assets, web banners, Facebook advertisements, LinkedIn advertisements, top shelf and wobbler advertisements, launch merchandise (pull-up banners, notebooks and notepads)
• Created, planned, and managed 37 project timelines, and delegated tasks to my team and freelancers daily
• Researched and ideated for campaigns and projects (Print and digital)
• Sourced for influencers, manpower, and supplies for clients o E.g.: Shaw Centre Christmas Campaign – I sourced for the mall promotion gift and influencers for the influencer campaign

Edukinect Pte Ltd AUG/2018 – OCT/2018

Social Media Intern

• Produced a social media plan and social media calendar for company
• Created 5 media collaterals for both company and clients to be used as promotional materials

Nanyang Technological University

Bachelor of Social Sciences (Honours), Sociology cGPA: 4.34/5.0

AUG/2021 – present

Ngee Ann Polytechnic

School of Film & Media Studies (FMS)

Diploma In Mass Communication

Final cGPA 3.71/4.0

APR/2018 – MAY/2021