Marketing - Marketing Analytics
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Hello! I’m Li Wen - a Penultimate student at Singapore Management University I am currently pursuing my Bachelor's Degree in Business Management under the Lee Kong Chian School of Business with a Major in Marketing Analytics. I am a driven individual who strives to take on responsibilities that help me to grow, develop and learn which is why I would like to embark on this internship. Furthermore, I also enjoy creatives and content creation strategizing which is what has driven my passion.
My previous internship under a food and beverage company, Les Amis Group, also helped me to pick up multitasking skills by managing 5 different social media brands. It has also exposed me to copywriting skills by sending out EDMs via Mail Chimps as well as honing my analytic skills by performing media monitoring using Meltwater. Lastly, being in this marketing internship has provided me with many opportunities to hone my soft skills by engaging with different stakeholders, which has helped me to improve my confidence when I communicate with people
My degree is Marketing analytics under Marketing where I am exposed to skills such as Tableau, Excel as well as R studio. i am also planning to learn Python during my holidays as well