Lim Jim Chong

Interior Design and Renovation Consultant with over a decade of experience delivering end-to-end residential and commercial projects in Singapore. Combining an engineering background with strong project management expertise, I have successfully completed over 300 projects across HDB, condominium, landed, and retail spaces. Skilled in space planning, cost control, contractor coordination, and site execution, I focus on delivering practical, high-quality, and budget-efficient solutions.

Passionate about integrating smart home technologies and innovative construction methods, I consistently work closely with clients and stakeholders to enhance functionality, efficiency, and overall living experience.

Founder / Interior Design & Renovation Consultant - Atelier Design Studio Pte Ltd - Singapore

(2015-06)

• Business Leadership: Founded and scaled a premier design-engineering firm, integrating engineering precision with creative interior solutions.
• Project Excellence: Successfully managed and delivered over 300+ residential and commercial projects across Singapore (HDB, Condos, Landed, Retail).
• Team Leadership: Led and groomed a team of 4 new designers to enhance passion and output quality in a competitive market.
• Strategic Networking: Spearheaded weekly business meetings for BNI (Business Network International) for over 11 years, presenting to and collaborating with diverse business partners.
• Operational Efficiency: Implemented innovative smart home automation designs and sustainable material solutions (PVC foam board).
• Financial Management: Controlled project expenditures to within initial budgetary sets and achieved 2% to 5% cost savings through strategic supplier comparisons.
• AI-Driven Marketing Solutions: Developed end-to-end spec advertising campaigns (Concept to Final Cut) using a multi-tool AI stack including ChatGPT, Krea.AI, ElevenLabs, and Suno.
• Web Application Development: Architected and deployed custom web-based applications using Claude.ai (Artifacts) and Emergent.sh for organizational efficiency.
• Conversion Rate Optimization (CRO): Optimized digital landing pages using AI-powered analysis to improve copy, visual hierarchy, and conversion signals.
• Workflow Automation: Designed sophisticated prompting systems to automate content creation and digital brand positioning.

Assistant Manager - Ideal Design Interior Pte Ltd - Singapore

(2010-10 - 2015-03)

• Team Leadership: Led and groomed a team of 4 new designers to enhance passion and output quality in a competitive market.
• Quality Standards: In charge of the implementation and certification of Bizsafe and ISO 9001 Quality Management Systems.
• Client Relations: Drafted quotation contracts and proposed space planning layouts tailored to specific client budgets for high-end residential projects.

Process, Equipment, & Product Engineer - REXAM Singapore Pte Ltd - Singapore

(2002-06 - 2010-09)

• Technical Deployment: Managed the transfer of Hewlett Packard (HP) ink printer cartridge assembly production lines from the US to Singapore.
• Training & Certification: Developed training workshops for technicians and machine operators, ensuring optimal assembly line performance.
• Performance Optimization: Implemented Lean Six Sigma methodologies to achieve higher KPIs for 4 consecutive years, increasing monthly supplies from 1.8M to 2.6M units.

Bachelor - Electrical & Electronic Engineering - University of Northumbria at Newcastle, UK (2002-06 - 2010-09)