Content Strategy - Newpages Network Sdn Bhd - Skudai, Johor
(2025-08)
- Develop and execute content strategies that align with business goals, client needs, and SEO goals.
- Collaborate closely with the team to ensure content execution is aligned with targeted SEO keywords and strategic direction.
- Update and organize website content to ensure relevance and accuracy.
- Write, edit, and optimize engaging, SEO-friendly website content, including meta titles, product pages, service descriptions, blog posts, and FAQs.
- Conduct competitor and industry research and generate data-driven content ideas aligned with SEO best practices.
- Brainstorm and develop creative content concepts that drive user engagement and support business goals.
- Consult with clients to recommend tailored e-commerce strategies aligned with their business goals.
Internship - Yu Hui Vegetable Trading Sdn Bhd - Skudai, Johor
(2024-11 - 2025-06)
- Processed B2B platform orders-maintained pricing tables, and forecasted demand/material requirements with data-driven accuracy.
- Developed standardized SOPs (Standard Operating Procedures) for cross-departmental operations, ensuring compliance and efficiency.
- Created comprehensive data-driven reports using Power BI and Excel to visualize key metrics, supporting strategic decision-making.
- Designed detailed flowcharts for departmental SOP workflows using EdrawMax, streamlining processes and reducing training time.
Part-Time Administrative Assistant - Yu Hui Vegetable Trading Sdn Bhd - Skudai, Johor
- Developed dynamic Excel pivot tables to analyze large datasets, enabling data-driven decision-making.
- Designed and maintained interactive Excel dashboards to visualize key metrics and trends for stakeholders.
- Created standardized Excel templates to streamline reporting processes and improve efficiency.
E-commerce Executive & Purchasing - Worthee Cosmetics - Seremban, Negeri Sembilan
(2022-07 - 2022-09)
- Managed inventory control by monitoring stock levels, conducting cycle counts, and resolving discrepancies.
- Handled purchasing and procurement by analyzing demand trends and supplier lead times to prevent shortages.
- Performed quality checks to ensure products met company standards before distribution.
- Assisted in demand planning by forecasting inventory needs using historical data and seasonal trends.
E-commerce Executive - Worthee Cosmetics - Seremban, Negeri Sembilan
(2019-12 - 2021-09)
- Designed and launched landing pages, leveraging targeted advertising strategies to generate leads, which resulted in a 20% increase in conversions.
- Created website posters to improve visual appeal and user engagement. This leads to results in the website posters increasing consumer engagement.
- Installed and configured Shopify plugins to improve website functionality, resulting in increased time spent on the site by customers.
- Managed and optimized Facebook and Google Ads campaigns to drive sales, which increased sales while the ads were running.
- Set up and resolved issues in Google Shopping to ensure smooth performance. It resulted in an increase in the lead customers from Google to the website.
- Utilized Google Analytics to track user behavior and gather actionable insights for website optimization. It resulted in targeted website optimizations, improving user retention, and increasing conversion rates.
Internship - Worthee Cosmetics - Seremban, Negeri Sembilan
- Managed inventory control by monitoring stock levels, conducting cycle counts, and resolving discrepancies.
- Handled purchasing and procurement by analyzing demand trends and supplier lead times to prevent shortages.
- Performed quality checks to ensure products met company standards before distribution.
- Assisted in demand planning by forecasting inventory needs using historical data and seasonal trends.
