Lynette Djong

I am an undergraduate at University at Buffalo with a degree in Communications with a strong interest in Public Relations.

I am dedicated towards a collaborative approach, yet able to make tough calls independently when needed. Diplomatic and tactful in interpersonal communication and decision-making. Flexible, versatile, and able to remain poised and professional under any circumstances. Dedicated in utilizing knowledge of social media communications to manage online impressions and produce relevant content.

Bilingual with fluent verbal and written skills in English and Mandarin with effective experience in dealing with different cultures and nationalities. Communicate effectively at all levels and thrive on challenges and responsibilities. Creative and innovative thinking, articulate and driven with high energy and engaging personality.

Public Relations Specialist Intern, February 2023 – Current

Tate Anzur

• Efficiently draft press releases, pitches, media invites and liaise with journalists.
• Executed successful media events, press conferences, media tours for Bird Paradise, Singapore Zoo 50th Anniversary Golden ZOObilee, World Premiere of Transformers: Rise of the Beast, and Fast X Movie Premiere and Martell Noblige Swift Party.
• Monitored media coverage and compiled media reports to assess the impact of PR efforts.
• Clients: Mandai Wildlife Group, UIP Singapore, Wellness Festival Singapore and Martell Noblige.

Omnicom PR Group Relations

• Managed and formulated media monitoring reports for Sony Singapore and BOSE Singapore.
• Produced online articles for Sony Singapore’s products with a monthly readership of 20,000.
• Identified and liaised with KOLs of relevance for various projects.
• Analyzed data and engagement rates using Meltwater and Truescope.
• Clients: Sony Singapore, BOSE Singapore and UltraLuxe. 

Absolute Wellness Pte Ltd

• Produced wellness content for Absolute Wellness’ web page and social media platforms.
• Supported the marketing team with administrative tasks, including file management, correspondence, and meeting coordination.
• Created engaging email campaigns using Mailchimp, resulting in a 25% increase in email open rates and a 10% boost in click-through rates

Kingsmen Exhibits Pte Ltd

• Oversaw projects from start-to-end including planning, execution, and delivery, ensuring projects are completed on time and within budget.
• Collaborated with cross-functional teams, including design, production, and installation, to ensure seamless execution of projects.
• Developed and maintained strong relationships with clients, ensuring their needs were understood and addressed.

Bachelor of Arts in Communication, University at Buffalo, State University at New York – SIM Global Education, September 2020 – July 2023.