Mai Mai

Business Administration graduate with experience in social media marketing, content creation, branding, and digital community building. Experienced in creating marketing content, managing client communication, and supporting brand campaigns. Interested in contributing to social media operations, content marketing, consumer insights, and integrated marketing initiatives across Southeast Asian markets.

Art director/Co-founder - 9FStudio

(2022-07)

• Built and managed social media channels across TikTok, YouTube, and X (Twitter), growing TikTok to 71.2K followers with 1.6M+ likes in 5 months, YouTube to 13.2K subscribers, and X (Twitter) to 30K followers through consistent content planning and community engagement.
• Developed content strategies and weekly content calendars based on audience interests, platform trends, and engagement performance.
• Communicated directly with international clients, discussing project requirements, creative direction, timelines, and deliverables.
• Supported client relationship management through regular updates, project coordination, and long-term collaboration.
• Analyzed social media performance metrics and audience feedback to improve content direction and engagement.
• Presented studio services through introduction videos and social media content to attract potential clients.

Marketing Intern - HAMACHI VN

(2024-03 - 2024-09)

• Planned and produced social media content for Facebook, supporting the company's green mobility and sustainability marketing initiatives.
• Designed marketing visuals and digital assets using Canva to maintain a consistent brand presence across social media platforms.
• Collaborated with the marketing team to execute campaigns, coordinate content schedules, and support promotional events.
• Assisted in producing promotional video content for social media.

Affiliate Content Creator - FREELANCE

(2021 - 2021)

• Created conversion-focused Facebook content promoting products through Shopee Affiliate.
• Produced multiple viral posts with 10K+ reactions and 1,000+ affiliate orders.
• Analyzed audience trends and optimized content to improve engagement and sales.

Media Committee Member - Faculty of Business Administration Youth Union

(2023 - 2023)

• Planned and created social media content to promote faculty events and student activities.
• Designed promotional assets and event materials using Canva.
• Produced photos and recap content for Facebook, increasing the visibility of faculty events.
• Collaborated with organizing teams to coordinate communications and execute on-site event activities.

Bachelor - School of Management - University of Economics Ho Chi Minh City (2022-01 - 2025-03)