Manav Vyas

Performance marketing and ecommerce growth leader with 7+ years of experience scaling Shopify-led consumer brands across beauty, fashion and lifestyle. Combines hands-on Meta and Google Ads execution with creative testing, CRO, retention, revenue forecasting and commercial P&L thinking. Helped scale a high-growth beauty brand from approximately S$40K in monthly online revenue at joining to more than S$12M in annual company revenue, while building repeatable growth systems across acquisition, merchandising and peak-sale execution.

Founder & D2C Growth Consultant - ShivOhm Infotech - Ahmedabad, India

(2021-01)

• Built an independent growth consultancy serving 20+ consumer brands across India, the UAE and Canada; operated part-time alongside employment through May 2026 and full-time from June 2026.
• Manage Meta and Google acquisition, Shopify CRO, creative testing and retention strategy across beauty, fashion and lifestyle accounts, with approximately S$13K+ in monthly client media spend and S$54K+ in monthly ecommerce revenue across the active portfolio.
• Created performance operating systems covering daily spend and revenue reporting, creative winner/fatigue detection, city-level growth analysis, landing-page testing and structured scale decisions.
• Implemented WhatsApp and email lifecycle programs, remarketing funnels and offer frameworks designed to improve repeat purchase, LTV and blended acquisition efficiency.

Performance Marketing Manager - Birds of Paradyes (Yushka Cosmetics LLP) - Ahmedabad, India

(2022-01 - 2026-06)

• Helped scale Shopify monthly revenue from approximately S$34K to S$309K; the company reached approximately S$12.1M in annual revenue in the final financial year.
• Managed up to approximately S$107K-S$161K in monthly Meta and Google Ads spend, using CAC, ROAS, contribution margin and inventory readiness to guide budget allocation.
• Planned and executed major sale events, including approximately S$134K in one day, S$101K in two days, and additional single-day results of approximately S$90K and S$63K.
• Owned revenue forecasting, campaign calendars, offer and discount frameworks, creative test plans and paid-media performance reviews across acquisition and remarketing.
• Coordinated creative, retention, CX, warehouse, inventory and leadership teams to support high-volume ecommerce events and protect customer experience during scale.
• Expanded growth across Shopify, Meta, Google, marketplaces and quick-commerce channels while maintaining a commercial focus on net revenue and bottom-line performance.

Partner - Digital Marketing Lead - Technobiz - Ahmedabad, India

(2018-01 - 2021-01)

• Managed approximately S$10K-S$50K in monthly Meta and Google Ads budgets across client accounts.
• Led a 10-member marketing team spanning strategy, branding, campaign execution, optimisation and reporting.
• Improved content performance by 134% through Search Console analysis and SEO-led optimisation; email programs improved customer retention by 23%.

Team Leader - Social Media & Marketing - CGIIT - Ahmedabad, India

(2016-01 - 2018-01)

• Led social media campaign planning and execution across Facebook, Instagram and Twitter.
• Increased follower growth by 25% through structured content planning, engagement strategy and consistent execution.

Bachelor of Engineering - B.E. - Universal College of Engineering & Technology (2013 - 2017)