Marcus Chiam

AI adoption practitioner and certified adult educator (ACLP) specialising in translating Generative AI and enterprise AI strategy into business-ready capability for mid-career professionals and corporate learners. Designed and delivers SPARK, an AI adoption programme for SME leadership teams covering readiness assessment, use case design, and phased implementation. Trains the WSQ Diploma and Specialist Diploma in Digital Marketing at ASK Training, including GenAI for Digital Marketing and AI-Driven Business Intelligence: Smarter Reporting & Analytics.

Certified

Agentic AI Professional. MBA graduate whose weekly hands-on AI practice keeps classroom content grounded in real implementation rather than theory.

Programme Designer - SPARK (AI Adoption Programme) - Singapore

(2025-01)

Designed and facilitates a structured AI adoption programme for SME leadership teams, addressing the gap between AI awareness and actual workflow redesign

• Programme includes an AI Discovery Session, a structured AI readiness survey, and a phased, multi-week implementation roadmap
• Delivered as a Community of Practice (COP) model for enterprise AI adoption engagements

Adjunct Trainer, Generative AI & Analytics Modules - ASK Training (WSQ Accredited Provider) - Singapore

(2022-01)

• Train GenAI for Digital Marketing within the WSQ Diploma and Specialist Diploma in Digital Marketing, covering AI content creation, prompt engineering, and applied AI for business
• Train AI-Driven Business Intelligence: Smarter Reporting & Analytics, covering AI-assisted data analysis, reporting workflows, and business intelligence tools for decision-making
• Deliver in-person and via Zoom virtual classrooms, using the provider's proprietary Learning Management System
• Conduct learner assessments using approved competency-based instruments; consistently positive learner evaluations across mixed-experience cohorts

Co-Founder & Strategic Consultant - Tagtin Pte Ltd - Singapore

(2023-01)

• Co-founded and operates a content marketing agency providing strategic consulting across content marketing, social media management, and brand campaign execution
• Advises international and regional consumer brands on Southeast Asian market entry, including channel partner development and go-to-market planning
• Leads the agency's integration of Generative AI into content and campaign workflows, translating hands-on AI practice into scalable capability for client engagements

Business Manager / Channel Marketing Manager - GoPro - Singapore

(2016-08 - 2023-04)

• Drove business performance across South East Asian markets, consistently exceeding revenue targets
• Led integrated marketing campaigns and cross-functional coordination across regional teams and channel partners

Business Consultant - Wiredminds - Singapore

(2014-07 - 2016-07)

Provided productivity and digital transformation consulting to SMEs, including workflow redesign, technology adoption, and process improvement

Product Manager - Ingram Micro Asia Ltd - Singapore

(2011-11 - 2014-05)

Managed product portfolio across consumer electronics and video game categories, including go-to-market strategy and roadmap planning

Master of Business Administration - MBA - University of Adelaide (2010-01 - 2012-01)