Marcus Lee

I’m a communications executive with magazine and agency experience:

As a magazine writer

Titles: Harper’s BAZAAR, NYLON Singapore, Buro 24/7, CLEO

• Assisted w fashion styling on video and photography shoots for brands Chanel, Gucci, Louis Vuitton, Balenciaga, Saint Laurent Paris, Miu Miu, Celine, Valentino, Bally, Alexander McQueen, Max Mara, Manolo Blahnik, Roger Vivier
• Pitched and wrote fashion stories: breaking news, trend shopping ideas, zeitgeist analyses and the business of fashion
• Attended fashion events, interacted with relevant partners and conducted media coverage on social media
• Wrote daily blogs in relation to fashion, pop culture, entertainment and current affairs
• Shot, edited, uploaded pictures and videos of press launches and media previews and wrote captions for Instagram and Facebook content

-Reached out to influencers, fashion insiders, creatives to chat over coffee/food

-Chatted with them about style, social media, pop culture, their lives

-Translated our chats into interviews

As an account executive

Key accounts: National Environment Agency, National Arts Council (Singapore Art Week), National Youth Council

-Brainstormed creative ideas for campaign pitches

-Project managed national integrated government campaigns

-Managed original content platforms' daily content uploads

-Oversaw social media calendar content creation end-to-end, from content planning, working with creative team to produce visual assets, copywriting

-Nurtured relationships with clients

-Nurtured relationships with partners for various media and material matters: editorials, photoshoots, illustrations, videos, animation, digital games, activity guides, search engines, 3D modelling, Instagram AR filters, website development; poster printing and delivery, translation and vetting across EMCT, accessories fabrication, mural installation, etc.

-Nurtured relationships with influencers, content platforms, F&B brands, schools and neighbourhoods across Singapore to drive campaign awareness and engagement

-Worked closely with account managers, directors and design and tech team to synergise client requirements with creative input

-Mentored interns, oversaw their daily tasks and growth over time

-Executed company daily newsletter, DSTNCT Daily, sharing business stories and trend-jacking opportunities across teams

Feature writing | Advertorial writing | Interviewing | Social media strategy, copywriting and execution | Campaign pitches | National integrate government campaign management | Client and KOL management | Content production management: editorial, photoshoot, illustration, video, animation, digital games, activity guides, search engines, 3D modelling, Instagram AR filters, website development; poster printing and delivery, translation and vetting across EMCT, accessories fabrication, mural installation, etc. | Event coverage | Content publisher, F&B brand, school and resident committee management | Intern mentorship | Executed company daily trend-jacking newsletter

BSc in Communications, SUSS (2022—2024)

Diploma in Media and Communications, Singapore Polytechnic (2015—2018)