Marina Livia

Cosmetics/Beauty industry-oriented, talented and self taught Entrepreneur with 4 years of experience developing solutions, products, formulations, methods for data analysis and formulation-to-production. I offer excellent communication skills and the proven ability to collaborate cross-functionally with one or many experts, project managers and subject matter experts/suppliers to plan and deliver finalised products with recipes for private label companies. Excels in color and product matching with chosen alterations.

Formulator & Social Media Marketing Manager

Developed and Improved formulas of a skincare line constituting 6 products.

• Winner of 2 awards, Beauty Insider and Daily Vanity for best products in-category.
• Compiled and analyzed test information and reports about each product.
• Developed product testing and analysis.
• Wrote technical papers and reports.
• Created and executed marketing/PR campaigns, including new product introductions and existing product development.
• Planned and executed special sales events that assisted the company and established community recognition.
• Created standard quarterly marketing collateral while ensuring all deadlines were met.
• Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.
• Managed internal web-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.
• Owning the social media accounts for Reneia Pte.Ltd, including Facebook, Instagram, Tiktok accounts to manage and grow engagement with our target audience to over 5k followers
• Creation and execution of Go-to-Market design and strategy for our products
• Lead generation process design via Meta Business Suite