Mathew Higgs

Program Manager

Talent

SingaporeMember since July 13, 2023

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About

I am an experienced experimentation, eCommerce, marketing practitioner. My specialty is building programs and processes required to start and scale A/B testing and implement eCommerce best practices that drive business growth.

Experience

Summary

I combine industry experience in online experimentation, web development and eCommerce marketing, with an academic background in Multimedia, web page and information resource design. For over ten years, I have been involved in eCommerce programs and projects, responsible for managing online store experiences, delivering new features, functionalities, merchandising, driving sales campaigns, and A/B Testing.

Leading the global expansion of the experimentation program at HP Inc for Asia and Europe, widely acknowledged lead in evangelising and delivering a global program, by providing analysis and data to provide and support data led decision making.

I have presented at numerous conferences discussing the importance of experimentation and the value of promoting a culture of experimentation, evangelising an experimentation program, and supporting business decisions and goals based on data.

Currently I am employed as Program Experimentation Lead for HP Inc. I am also available as a freelance consultant to help businesses grow their online stores, experimentation culture and scale an experimentation program.

Experience

Experimentation Program Lead

Apr 2018 - Present (5 years 4 months) Experimentation Program Lead Asia-Pacific and Japan

Responsible for HP’s Global Experimentation Asia Program

Highlights include

Delivered over $20 million in directly attributed revenue
Performed over 1,000 experimentation campaigns
Set standards and processes for Experimentation Program
Partner with UX, Marketing, Store and Product teams globally
Produce, analyse & articulate test reports
Lead testing council with Senior Management
Evangelise Experimentation to the global organisation
Establish experimentation progress metrics and monitor the performance • Manage experimentation analytics and report updates
Manage global training and webinars for the program

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Manage day-to-day relationships with testing program and road map
Conduct market research (RFI) prior to RFQ/RFP
Work with Global Procurement team to ensure governance and compliance for all vendors • Work with Cyber Security team to ensure security compliances are met
Led successful RFQ's/RFP's for On-site search, Experimentation & Personalisation

Merchandise Manager

Apr 2015 - Apr 2018 (3 years 1 month) Online Merchandise Lead

Responsible for HP Australia’s online ecommerce platforms

Highlighted Efforts

Grew the online business Year on Year by +100%
Created and managed multiple online ecommerce platforms
Developed & Managed Marketing calendar
Developed, managed & created online promotions in-line with local marketing & retail partners • Developed and managed the online user experience
Provided recommendations on best practices
Analysed reports and suggested areas of improvement
Managed and signed off on online creative content
Tested and signed off on all development updates
Managed and tested site performance
Managed and Collaborated with UX and Content leads

Optimisation Consultant The Good Guys

Jun 2014 - May 2015 (1 year) Online Store

Managed a complex website optimisation project

Highlighted Efforts

Optimised user journey across the online store
Managed and implemented a new on-site search
Implemented a cross sell up sell enhancement
Managed and implemented Optimizely A/B testing
Performed SEO optimisation to improve website visibility
Redesigned and implemented the trigger response EDMs
Managed mobile first design enhancements and recommendations

Consulting Specialist

Self-Employed Contractor

Aug 2010 - Jun 2014 (3 years 11 months)

Web Developer, Consulting specialist

Provided a wide range of digital services to suit project & client requirements

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Clients included: MYER, County Court Victoria, Courts Victoria

Highlighted Efforts

Project Management, Web Development
Online Marketing, Merchandising
SEO Optimisation, Mobile implementation & Optimisation
Business reports, Analysts reports and Solutions
UAT testing and Implementation of W3C Web Content Accessibility Guidelines

Web Developer / Team Lead

Localsearch

Jan 2012 - Aug 2013 (1 year 8 months) Online Services

Headed up the creation of the online digital services department

Highlighted Efforts

Implemented a digital first department, outlining processes & requirements
Developed and managed the team on website builds and guidelines
Managed All major projects, delivering on final products by defining scope boundaries
Trained and lead new personnel, produced on-the-job training manuals outlined best practices

Web Developer & Marketing Assistant

GameStop Canada

Oct 2009 - Dec 2011 (2 years 3 months) Online Store

Responsible for EB Games Australia Ecommerce Marketing & Development

Highlighted Efforts

Contributed and Pioneered the creation of the first eCommerce Platform
Delivered over $550k in incremental revenue for the AU online store in its first year
Managed online promotions and developments for AU & NZ
Delivered analysis reports on website performance updates & insights
Pioneered the development an online fundraising website for charity, delivered over $475k
Managed online subscriptions database
Pioneered the social media platform successfully launching social media Partner Programmes

Retail Sales & Management