Melvin Yeo

Hi, I am Melvin. I started my career as a graphic designer but had a change in career path as I found it more interesting to be involved in thinking and planning content ideas rather than just creating the graphics.

I am an easygoing person. I like to work out when I am stressed, and I am a coffee enthusiast.

I have been in the digital marketing industry for close to 4 years. I have worked in various types of accounts, including B2C in the F&B industry, Beauty, Education, Sports, Travel, and Fashion, and also for B2B in Technology, Cybersecurity, and Human Resources.

My responsibilities involve account servicing, understanding clients' needs, and finding ways to improve their overall branding and content planning. Additionally, I liaise with the designer to create visually appealing content.

I have experience with various platforms such as Meta, Instagram, LinkedIn, Programmatic, Content Partnership, and Google Ads. My expertise extends to media planning, creating strategies, and providing media recommendations. I handle everything from campaign setup to monitoring, optimization, and reporting.

This revision addresses some grammar and sentence structure issues and ensures a more concise and clear representation of your experience in the digital marketing industry.

Graduate from LASALLE College of the Arts in Diploma Design Communication, and took some relevant courses on marketing with QED consulting (Digital Marketing & Communication.