Events Planner/ Digital Marketer
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3 years in Marketing & Planning
Passionate about travel, art, creative industry
Advertisement), Meta,TDCX July 2022- current
Devised business tactics in alignment with the company’s strategic growth objectives and product priorities; established account management plan by understanding how our range of solution/product offerings can grow partner’s business.
budget, brand concept, and characteristics by defining the optimal solution and identifying growth opportunities beyond current advertising solution
Established digital marketing strategies in alignment with the customer’s business objectives, allocated budget, concept, and
KPI goals to boost digital advertising ROI and accelerate effectiveness after understanding current marketing mix
Contacted new and existing clients in Australia/ New Zealand market (Agencies or advertisers) via CRM to identify sales opportunities to hit monthly sales targets and provided these business with the best solution for their business goal
Lesley University —Liberal Arts Education, 2018 -2019
East China Normal University (ECUN), Shanghai, China, International relations Aug- Dec 2019
Harvard University, Cambridge, USA, New England History,
Extension Program Summer Semester, 2019
Showa Boston, Boston, USA, Communications, 2017 - 2018