Monil Tanna

Senior FMCG Commercial & Trade leader with 15+ years of experience across India, Middle East, Africa and Southeast Asia. Proven expertise in P&L ownership, Trade Marketing, Exports, GTM Strategy and building businesses from scratch in multinational and startup environments with self-sustaining teams

Sr. Trade Marketing Manager - Kellogg India - Mumbai, India

(2024-04)

(FMCG)

• Own commercial and trade marketing budgets for India Snacking portfolio
• Lead Annual Operating Plans (AOP) and Category Growth Strategy
• Partner with Asia Middle East Africa regional teams
• Drive productivity through assortment and promotion optimization
• Refining of Channel Programs in coordination with the region teams based on insights/competition activity and organization priorities

Trade Marketing Manager - Too Yumm, Guiltfree Industries - Kolkata, India

(2023-07 - 2024-04)

(FMCG)

• Owned trade spends across Foods & Personal Care categories
• Designed GTM & BTL strategies across General Trade & Organized channels
• Managed 110 distributors and 9 Key Account Managers

Sales & Trade Marketing Head: Offline & Exports - Lil Goodness Food Co. - Mumbai, India

(2022-04 - 2023-07)

(FMCG)

• Built retail, wholesale and export businesses from scratch
• Owned top-line and bottom-line responsibility
• Established distributor and export partner ecosystem

Sales Director- Exports - Phenix Enterprise - Ahmedabad, India

(2019-07 - 2022-03)

(Food & Chemicals)

• Led exports across GCC, Africa, and Southeast Asia
• Managed end-to-end export operations and logistics
• Built repeat international customer pipeline

Regional Manager- Business Development - MakeMyTrip-IBIBO Group - Mumbai, India

(2015-08 - 2019-06)

(Tech)

Regional Manager (West & South India): Hotel Business - MakeMyTrip-IBIBO Group - Mumbai, India

(2015-08 - 2019-06)

• Custodian for Domestic & International hotel supply
• Vendor ROI improvement through B2B & B2C channels
• Channel Partner Yield Optimization
• P&L Optimization-Driving Margins, Offers, Inventory Spread /Depth
• Managing category teams of Make My Trip, GOIBIBO and redBus
• Managing business worth INR 2.5 billion for West & South India

Sales Manager-General Trade (ADC) - PepsiCo Beverages - Hyderabad, India

(2011-07 - 2014-06)

(FMCG)

• Driving Hyderabad's business through 7 distributors & Super Stockist
• Framing GTM strategies for Wholesale & Retail channels
• Enhancing profitability by effective usage of Trade activations and budgets
• Increasing Relative Market Share (RMS) against Coke Q-o-Q

MBA - Marketing - Christ University (2010)

Bachelor of Commerce - Gujarat University (2008)