Nadirah Jamal

A 29-year-old marketing executive with 3+ years of industry experience. I have worked with numerous brands and industries ranging from F&B to fashion. I am an adaptable and dependable individual who is willing to learn, and is very motivated to find new opportunities to grow and improve. One of my biggest passions is to help animals. I also love watching horror movies, trying new food, fitness and travelling!

MARKETING EXECUTIVE AT 1-GROUP PTE LTD

• Plan, manage and execute marketing plans of in-store promotions and CRM campaigns and track effectiveness of campaigns
• Handle and manage 3rd party online delivery platforms
• Handle and manage enquiries and feedbacks via various channels
• Managing digital promotion (Google Ads, Facebook Ads)
• Work closely with the operations team to manage their communication, promotional and marketing execution and needs
• Liaise with mall management on mall/landlord activities and advertising channels
• Manage marketing inventory for communication materials (social media, print, merchandising etc)
• Assist with the development of marketing collaterals - work with in-house designer and external agencies to oversee designs and productions of marketing materials, POSM materials, traditional and digital media contents, PR publicity, and advertisements
• To be responsible for sales and activities performances for company's brands to meet business objectives
• Tailoring promotional plans to fit each product release
• Data analysis
• Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
• Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience

• Social media content planning
• Develop marketing strategies and campaigns monthly
• Managing social media platforms on a daily basis
• Community Management
• Copywriting for social media, website, monthly newsletter
• Planning of ad-hoc events/KOL activations/media tastings
• Managing monthly EDMs
• Overseeing/planning/executing monthly photoshoots
• Reaching out to potential partners for sponsorships & partnerships
• Producing monthly reports to give clients an overview of the brand's growth and achievements
• Working closely with the Creative Team to churn out quality and relatable content
• Managing community outreach (speaking to community leaders, YouTuber/ Instagram collaborations)
• Tailoring promotional plans to fit each product release

• Running the day-to-day operations at Rentadella HQ
• Operating and managing the online store and assisting with customer service
• Supervising a small team to ensure operational excellence and excellent customer service
• Developing and implementing integrated e-commerce marketing campaigns designed to increase traffic and generate sales revenue
• Manage and implement online campaign efforts across multiple channels (Facebook, Instagram, Telegram)
• Planning and executing content for social media
• Scheduling and assisting with photoshoots and video shoots
• Managing social medial channels (Facebook, Instagram) to enhance audience engagement
• Designing marketing collaterals (eg. newsletters)
• Responsible for online marketplaces and managing customers’ online journey
• Perform monthly sales, inventory, product sourcing, quality checks and purchase management

Graduated from NAFA with a Diploma in Arts Management.