Nasruddin Mohmad Kassim

An experienced research/analytics/insights professional straddling both vendor and client-side organisations, with expertise in providing intelligence and insights leadership for strategic planning, branding, product & creative development and marketing & sales across varied categories including FMCG, ICT, finance, fashion, heavy industries, broadcast media and property development.

• More than 20 years experience in insights and research, both in agency and client organisations.
• Equally comfortable with managerial/leadership responsibilities as well as day-to-day functional operations.
• Equally proficient in both quantitative and qualitative research methods, as well as secondary research activities.
• Effective at listening to and understanding stakeholder/client issues and translating those into alternative solution proposals as well as efficient management of project timelines and stakeholder/client expectations.
• Experienced in setting up research team/capability from ground zero.

Bachelor in Business Administration