Nicole Shang

Cloud and digital transformation leader with 10+ years of experience driving ASEAN-wide growth and customer success across smart infrastructure, IoT/ICT and SaaS. Combines enterprise sales, solution architecture and program delivery to translate technical complexity into measurable business outcomes. Experienced in healthcare, data centers, higher education and public sectors, with a track record in strategic deals, complex tenders and regional transformation programs.

Key Achievement: Proven track record leading $20M+ new pipelines and complex tenders over $500M+, closing multi-million-dollar strategic deals, scaling adoption of SaaS, Coud and Digital Twin solutions, and delivering regional enterprise-scale programs. Combines enterprise sales, solution architecture, and program leadership to translate technical complexity into business outcomes. Known for building high performing cross-functional teams and accelerating cloud adoption, digital innovation and long term customer value.

Specialized industries including: Data Centers, Higher Educations and Gov.

Lead, Bid and Strategic Account Management, ASEAN at Siemens Pte Ltd (2024-10 – Present)

• Lead bid management and delivery of Smart Infrastructure and digital transformation programs across ASEAN, spanning building automation, fire safety, security, digital and sustainability solutions.
• Lead the development of joint business plan, aligning with customer on ambitious goals, shape consultant engagement, solution alignment, work breakdown structures and architectures around business value and operational objectives.
• Manage a cross-functional team of 15 across sales, solution architecture, product, engineering, execution and operations, safeguarding multi-million-dollar engagements.
• Improved delivery performance by 25% through Agile execution and translation of business requirements into clear functional and technical specifications.
• Partner with senior stakeholders and risk committees on executive reporting, decision-making and issue resolution.
• Develop strategy by synthesizing business performance, technical competency, market, customer, competitor and regulatory intelligence.

Head, Digital Enterprise Business, ASEAN at Siemens Pte Ltd (2022-06 – 2024-09)

• Led ASEAN-wide enterprise sales and delivery of SaaS, IoT and Digital Twin solutions across smart real estate, healthcare and campus sectors.
• Developed regional go-to-market strategies and performance frameworks to improve pipeline conversion and revenue growth.
• Led a direct-report team of sales and solution architecture professionals to manage full-lifecycle strategic deals, driving a $200M pipeline and securing multi-million-dollar closures through outcome-based solutions.
• Acted as a trusted advisor to C-level stakeholders, shaping digital transformation roadmaps and long-term technology strategies. Spearheaded initiative to scale customer adoption and platform expansion, ensuring clients unlocked maximum additional value realization from their investments.
• Orchestrated 20+ cross-functional stakeholders and elite implementation partners (GSIs and bespoke vendors) to align project milestones and ensure seamless software integration.
• Led AOP, manpower planning and talent forecasting for a $5M business unit.

Regional Sales Manager, APAC - Robotics, Management Software & Solutions at Geekplus SG Pte. Limited (2022-01 – 2022-06)

• Created a $20M+ pipeline within four months, supporting regional expansion and new-market entry in warehouse management systems.
• Closed strategic enterprise deals across logistics, e-commerce and manufacturing, exceeding targets by 20%.
• Aligned PopPick, RoboShuttle, SkyCube and sorting solutions with enterprise business priorities.
• Expanded the partner ecosystem and distribution channels, and led the full sales cycle from prospecting through close.

Solution Consultant & Account Manager - ICT, IoT, Robotics & API Integrations at Host Pte Ltd, a Sonepar Company (2018-01 – 2022-01)

• Generated $10M+ in new-business opportunities and exceeded sales targets by 400% through strategic account growth and pipeline management.
• Advised enterprise customers on IoT, automation and digitalization solutions, translating technology into operational efficiency and return on investment.
• Managed OEM and system-integrator accounts, improving forecast quality and conversion through CRM and pipeline optimization.
• Secured an island-wide rollout of autonomous mobile robots across seven hospitals and multi semiconductor process automation sites.

Business Development Manager at MI Pte Ltd (2017-04 – 2018-12)

• Developed opportunities across corporate and education sectors for Arduino robotics solutions.
• Closed new deals, strengthened customer retention and launched e-commerce and robotics initiatives.

Sales Engineer - Robotics at PBA Group (2015-11 – 2017-05)

• Exceeded sales targets through collaborative and SCARA robotics and automation solutions.
• Managed the full sales lifecycle, acquired enterprise accounts and delivered technical presentations focused on business value.

Bachelor in Electrical Engineering – National University of Singapore (2015-05)