Nur Iffah

Meticulous individual and self-driven. I love transforming my ideas into reality. I am always actively looking for opportunities that arise and I truly believe that cultivating the skill sets that I have and networking with people of different backgrounds would help me in my growth in this industry.

FREELANCE GRAPHIC DESIGNER

• Ad-Hoc graphic design work

Marketing Executive

July 2021–September 2022 

• Content Creation: Create engaging content - developed, pitched, script write, produced, camera operator, and photo/video editor of social media posts, car reviews, car video campaigns, skits, promotions, short 15 secs Reel/TikTok. Created viral Reel/TikTok videos of over 20k views resulting in increased brand awareness and follower growth. Created and copywrite articles on Meyer Motors’ website.
• Social Media: Envision, design, and lead Meyer Motors social media accounts, copywrite captions for social posts with highly used relevant keywords/hashtags.

  Tracked and analyzed weekly analytics. Engaged and interact with followers through captions, contents and comments section.

• Campaigns: Prepared campaign briefs, organized creative materials, copywrite captions and contents. Collaborated with Graphic Designer to design marketing collaterals resulting in sales.
• Social Media Ads: Created YouTube and Facebook Ads and reached the relevant target audience.
• Build and refine customers’ persona and improve on customer journey touchpoints.

Casting Assistant (Intern)

September 2020–February 2021

• Casting: Sourced the right face for the project through the company’s database and social media accounts. Worked on casting for the Netflix show - The Raincoat Killer, advertisement for DBS, Atome, OCBC, STB, McDonald, and GOV.
• Filming: Camera operator for audition tapes and profile photos, and directed talents during the audition.
• Editing: Compiled and edit audition footage, and designed talents photo decks for clients such as Semicolon Asia, Shooting Gallery Asia, Chuan Pictures.
• Talent Management: Organized and communicate with talents on audition deliverables, shoot schedules and ensure talents are taken care of on set. Accommodated to all crew requests on set.

Administrative Assistant (Intern)

September 2017–December 2017

• Organized files and documents, developed and maintained a filing system, conducted and maintained student’s databases. 
• Prepared, proofread, edit and finalized incoming and outgoing documents.
• Examined students during exams and supported the team in marking student’s exam papers.
• Provide general support to assist students and parents to ensure a seamless experience.

SIM RMIT University in Professional Communication

Nanyang Polytechnic in Mass Media Management