Ou Hui Ru

Livestream Manager at Muwen Pte Ltd, Singapore (Lassie Manna, LivPure & Heyanyi) (2025-09 – Present)

Lead end-to-end livestream operations and campaign execution across e-commerce platforms.
Coordinate with hosts, creators, internal teams, and platform representatives to execute campaigns and collaborations.
Plan promotional strategies, vouchers, bundles, and product launches to drive sales growth.
Coordinate with warehouse, customer service, and external stakeholders to ensure smooth operations and order fulfillment.
Oversee inventory planning and operational readiness for livestream sessions.
Supervise livestream admins and provide backend support during livestream sessions.
Recruit, train, and manage livestream hosts and backend teams while maintaining operational standards.
Work closely with platform representatives and business partners to support campaigns and resolve operational issues.

Livestream Executive at Muwen Pte Ltd, Singapore (Lassie Manna, LivPure & Heyanyi) (2025-04 – 2025-08)

Supported daily livestream operations and campaign execution.
Coordinated product preparation, inventory availability, and backend support during livestream sessions.
Assisted in campaign setup and collaborated with internal teams to ensure smooth operations.
Monitored order fulfillment and addressed operational issues promptly.

Event Management Intern / Event Crew at Hometaste Tech Sdn Bhd (iDoCatering) (2024-04 – 2024-12)

Coordinated event setup, logistics, and manpower arrangements for catering events.
Liaised with kitchen teams, vendors, and clients to ensure seamless event execution.
Supervised and briefed part-time staff to maintain operational efficiency.
Resolved on-site issues and supported event operations in fast-paced environments.
Designed customized name tags and menu tags to enhance event presentation.

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