Peter Capel

Passionate, senior creative with 20 years of experience in the TV and advertising industries, writing, directing and producing award winning multi-platform campaigns for a huge variety of global brands. Proven leader, achieving multiple awards and revenue growth within teams I have managed, across diverse regional markets involving many different genres, advertisers and audiences.

THE WALT DISNEY COMPANY (Singapore) Oct 2021 to present

Creative Manager

• Conceptualise, produce and direct marketing campaigns across SE Asia for numerous LOBs including Direct-to-Consumer (Disney+), studios, original productions and partner content.
• Drive and oversee delivery of a large slate of fast turn-around projects from brief to delivery, managing multiple internal and external stakeholders, across a range of media formats, from TV to radio, DOOH to train wraps, paid media to social campaigns.
• Source and manage agencies, studios and production companies throughout the region.
• Ensure all output is editorially and technically compliant, and conforms to Disney Guidelines.
• Manage budgets and negotiate production costs securing the best value from vendors.
• Asian Academy Creative Grand Award for Best Short Form Content, 2022 and 4 x Asia Promax 2022 winners (2 x Gold and 2 x Silver awards)

Senior Producer

• I wrote, directed, pitched and produced client partnership, commercial and editorial content for National Geographic TV channels, magazine, digital & social platforms.
• Responsible for editorial oversight and creative direction for partner content articles, scripts, social and digital copy as well as sourcing and recruitment of journalists throughout the world.
• Wrote, researched and developed integrated concepts and decks for pitches and pitched creative solutions to clients.
• Wrote and oversaw digital creative, design, copy and build for partner content websites, social and digital campaigns.
• Manage budgets and ensure each project delivered to strict ROI margins.
• Clients included Prudential, Grab, Vivo, Sony, Epson, Swire, Japan Railways, Oppo, MBRSC, Meiji University, Singapore Government, and numerous tourist boards.

Freelance Creative Director  May 2014 to Jan 2019

• Consultant Creative Director on the Cha-Ching Programme, a multi-award winning financial literacy campaign for Turner and Prudential. Working with multiple stakeholders, suppliers and agencies around the world I wrote, directed and produced animated music videos, apps, games and educational tools working closely with the client, Prudential, world-renowned education expert Dr. Alice Wilder and broadcaster Cartoon Network for a market-leading worldwide campaign.

Freelance Creative

• I wrote, produced and directed on-air promotional campaigns and digital solutions for broadcasters.

Co-founder and Creative Director

• Founded, established and managed a successful independent creative agency and production company based in Soho, London, specialising in TV promotional and digital campaigns. My role included creative direction, the recruitment of the team, producing content, pitching to clients, new business and revenue growth as well as managing the rapid growth of the business.

• Wrote a feature length, thriller-genre film script

Senior Producer

• Managed the creative team (7 permanent staff members) at Turner Media Solutions, the in-house creative solutions agency. 
• Responsible for the creative output of the department from pitch to delivery.
• Wrote and directed branded content, commercials, sponsorship and promotion material across Turner’s Entertainment channels and digital platforms.
• Cha-Ching, multi-award winning financial literacy campaign for Prudential, managed all creative from pitch to conception, character development to writing and directing the animated episodes to the website, apps and games. Cha-Ching achieved No. 1 rated kids show in Philippines, May 2013.
• New business pitches working closely with sales teams both at a regional level and in local markets to pitch new business creative solutions. Wins included Canon, HP, Prudential and Unilever.
• Alpenliebe, introduced several unique creative solutions over 2 years to grow them into Cartoon Network India’s no. 1 client and won Asia Promax Gold for TV Commercial.

Assistant Creative

• Produced, directed and edited on-air promos for ITV channels including sport, drama, movies, general-entertainment and factual genres.

LAB COMMUNICATIONS (London U.K.) November 2004 to March 2006

Assistant Producer

• Produced, wrote, pitched and directed commercials films for clients including LG phones, First Choice Holidays and Brains Bitter.

GRANADA/LWT (London U.K.) April 2003 to November 2004

Assistant Producer

• Produced sponsorship idents and commercials for ITV sponsorship clients, including Daily Telegraph, Walkers Crisps, Travelex, Maybelline NY, First Choice and Sea France.
• Wrote, pitched and directed commercial content for Channel 4, BBC World, Turkish Airlines and Qatar Airways.

OXFORD UNIVERSITY (St. Catherine’s College): 1998 – 2001

BA MODERN HISTORY (2:1)

KING’S SCHOOL CANTERBURY 1992 – 1997 

A Levels: AAB and Merit History Special Paper, GCSEs: 10 x A Grade

Music: Grade 8 distinction: French Horn, Music Scholar

IT COURSES

Adobe Creative Suite (Premiere Pro, Photoshop, Indesign, Illustrator), Final Cut Pro, Powerpoint