Phong Wan Ling

Mass Media Management graduate from Nanyang Polytechnic with demonstrated expertise in digital marketing, social media management, and content creation. Proven track record of growing brand awareness and engagement through strategic digital campaigns. Skilled in video production, graphic design, copywriting, and analytics with proficiency in Adobe Creative Suite and digital marketing tools.

Digital Marketing Executive at Arrow Tyres Pte Ltd (2024-10 – 2026-04)

Full-time role focusing on digital marketing strategy and execution across multiple social media platforms.

• Grew social media followers from 40 to 400+ in a month, with video views rising from 1,000 to 30,000, boosting brand awareness and engagement
• Developed and executed targeted digital marketing strategies across Facebook, Instagram, and Tik Tok
• Designed visually compelling marketing materials to promote products and services
• Created and implemented successful digital campaigns, driving engagement and sales
• Used data analytics to track and optimise campaign performance for continuous improvement

Intern & Freelance - Social Media at Bonvivant Studio Pte. Ltd. (2024-03 – 2024-09)

Intern and freelance role involving content creation, social media management, and sales funnel optimization.

• Led and produced content creation efforts, including overseeing posts, copywriting, and multimedia production across multiple platforms
• Tracked and analysed social media insights to optimise performance and refine content strategies
• Increased sales and expanded market reach by leveraging User-Generated Content and unlocking a higher-tier audience, establishing the company's brand in their respective market
• Optimised the company sales funnel with video content, leading to higher conversion rates and closing deals worth five digits

Intern - Communications & External Relation at Industrial & Services Co-Operative Society Ltd (2023-03 – 2023-08)

Internship role in communications and external relations focusing on social media content, digital platforms management, and event coordination.

• Produced and edited engaging social media content, leveraging Creator Studio for streamlined scheduling and post management
• Managed the company's digital platforms by updating content, designing promotional materials, and creating email marketing campaigns
• Tracked and analysed digital performance metrics to optimise content strategies and enhance engagement
• Coordinated event logistics, including procurement, vendor management, and creating schedules and materials
• Captured photographs during event and authored press releases and news articles to maintain the company's public image

Diploma in Mass Media Management – School of Business Management, Nanyang Polytechnic (2021-04 – 2024-04)

GCE O-Level Certificate in General Education – Christ Church Secondary School (2016-01 – 2020-11)

GCE N-Level Certificate in General Education – Christ Church Secondary School (2016-01 – 2020-11)