Prarthana Rao

I'm a creative student pursuing a Bachelor’s Degree in Design Practice: Design Communication at NAFA, partnered with UAL. Proficient in writing, design thinking, communication, and market research, I'm confident, determined, and skilled in organizational planning. I'm seeking opportunities in UI/UX and service design, believing in a unique approach that prioritizes a user-centric mindset, empathy, problem-solving, and meticulous attention to detail.

Experience

GIIS Interact Club | Director of Design and Marketing

July 2020 – July 2021

• Designed posters, social media posts, and merchandise, enhancing the club’s visual presence.
• Managed social media accounts, significantly increasing engagement and follower count.
• Organized and hosted charity events and drives, successfully raising funds and awareness for various causes.

GIIS Chess Club | Director of Design and Marketing

July 2020 – July 2021

• Created and promoted marketing materials for club events, boosting participation and visibility.
• Coordinated with club members to design engaging content for newsletters and social media.

Dexly | Marketing Intern

January 2022 – March 2022

• Led a team of content writers and designers, overseeing the creation of high-quality marketing materials.
• Developed and managed social media calendars, ensuring consistent and strategic content posting.
• Designed and executed social media campaigns, contributing to increased brand awareness and customer engagement.
• Developed promotional schemes to attract and retain customers, enhancing the company’s market presence.

Kalakriti @ NAFA | Head of Event Management

November 2023 – Present

• Directed all aspects of event planning and execution, from initial concept to final logistics.
• Coordinated with vendors, sponsors, and participants to ensure smooth event operations.
• Managed event budgets and timelines, ensuring efficient use of resources and timely delivery of events.
• Implemented feedback mechanisms to continuously improve event quality and attendee satisfaction.

Accomplishments

• Won the GIIS Entrepreneurial Competition in Singapore for a safety product design.
• Organized a charity drive for the SMILE Foundation.
• Volunteered as a designer for the ASEAN Youth Volunteer Programme.
• Shortlisted for the Crowbar competition 2023.
• Selected for the Beijing Normal University Exhibition 2024.

I will be receiving a degree from UAL after completing my Bachelor of Design Practice at NAFA, where I am specialising in Communication Design. I have a strong understanding of both graphic communication design and service design, which are the subjects I learned at NAFA. Two of the three team projects I oversaw proceeded to compete in outside events.

Along with my fundamental abilities with the Adobe Creative Suite and Figma, I've also learned respect and teamwork. I've chosen to pursue a career in service design, brand design, and ui/ux design because I'm passionate about these fields and want to succeed in them.