Rachel Tan

Rachel is a Financial Planning and Analysis (FP&A) professional with over 10 years of MNC experience across the Advertising, Media, Healthcare and FMCG sectors. Experienced in driving process improvement initiatives and business profitability. Expertise includes financial planning, financial analysis, short/long term forecasting, scenario planning, P&L and Balance Sheet analysis, financial modelling, performance dashboards, competitive intelligence & analysis and process design & improvement.

Good regional exposure, having rolled out major costing and profitability models across 10 countries in APAC. Known for having strong business acumen and excellent analytical capability to translate requirements of the business into all aspects of the planning and analysis work. Excellent interpersonal and communication skills and keen attention to detail.

Fluent in written and spoken English and Mandarin. Skilled in MS Excel, PowerPoint, SAP, Business Warehouse (BW), Hyperion Financial Management (HFM) and IBM Cognos.

PROFESSIONAL EXPERIENCE

2015 Oct – Present Urban Li’l, Founder, Brand Owner and Managing Director

• Founded and set up the e-commerce business with multiple sales channels (online and retail).
• Developed and maintained e-commerce website and uses analytics tools to understand the market to optimise sales.
• Manages end-to-end operations including procurement, inventory, design, production, fabrication, packing, logistics and customer service.
• Plans and executes e-commerce activities and digital marketing and social media plans. Project management in multiple consumer (B2C) and business (B2B) projects across different industries and scales.
• Manages a team of creative talents and handles HR and accounting.
• Developed business and operations structures and standard of procedures.
• Successfully launched multiple collections including collaborations with reputable brands.

2016 May – 2018 Jun Asurion, Regional FP&A Manager, Asia Pacific

Reported to the Regional Finance Director and demonstrated controllership over all Asurion Asia Pacific entities to achieve targeted profit results

• Drove and influenced stakeholder behaviour in order to understand historical results and their key drivers in order to provide important insights and early indicators to expected future results
• Key link in the information flows between the US based headquarters and the GEO based finance teams

2013 Mar – 2016 May McCANN WORLDGROUP, Manager –FP&A, Singapore

Reporting to the CFO and acting as Business Partner to the Managing Directors. Leading budgeting, planning, and financial management activities in 3 disciplines. Working closely with the management team to deliver value added financial support.

• Spearheaded the effort to reduce results variability, analyzing root causes and driving forecasting improvements.
• Managed client profitability models to aid in the improvement of agency’s profitability.
• Developed scenarios and models to recommend improvements and assist management team with decision making.

2012 Mar – 2013 Mar JOHNSON & JOHNSON, Senior Regional Financial Analyst, Diagnostics North Asia

Reported to the Regional Finance Controller and acted as Business Partner to the country sales leaders in North Asia. Key tasks include business planning and analysis, corporate reporting and partnering with in-country Medical Finance -ensuring accuracy of results and accounting.

2011 May – 2012 Mar JOHNSON & JOHNSON, Senior Regional Financial Analyst, Consumer Asia Pacific

Reported to the Regional Finance Director and acting as Business Partner to the marketing, supply-chain and product development teams within the Skincare Franchise. As part of the regional leadership team, key tasks include providing financial insights on new businesses and investments; finance gatekeeper for new product launches and developments, and also assessed financial viability of capital investment for new products.

• Utilized complex excel-based financial models and key measurements such as NPV & IRR analysis, to conduct all complex financial analyses. 
• Initiated strategic regional franchise finance projects including Post-launch analysis, Line GP Report and business continuity analysis that contributed to business decision making.

2008 Nov – 2011 May OMNICOM MEDIA GROUP, Regional Financial Analyst, Asia Pacific

Reported to the Regional Finance Director, responsible for financial analysis, regional consolidation and system administrative functions for 10 APAC countries. Tasked with updating, reviewing, validating and consolidating financial reports in the Hyperion Financial Management system and performing variance analysis of actual results, reforecast and plan submissions to help critical business decisions.

• Business partner to the local and regional management by providing value add reports and identifying opportunities and risks, contributing to business growth.
• Reviewed and implemented processes while assessing and identifying areas for control and efficiency improvements. Led the implementation of new business costing and profitability model using IBM Cognos, working with all in-country CFOs across 10 countries, which increased efficiency and reduced manual error significantly.
• Designed, developed and implemented profitability models to review cost and revenue to deliver increased revenue, assessing each client profile to review fees and improve business profitability.
• Designed, developed and implemented budget planning models and internal performance management dashboards enabling business intelligence reporting. 
• Led APAC implementation of a new Hyperion Financial Management (HFM) for a more robust and faster reporting.
• Reviewed internal controls and performed Internal Audit based on Sarbanes-Oxley compliance with 0% non-compliance.

2006 Master of Applied Finance, Monash University, Australia

2005 Bachelor of Business, Banking & Finance, Minor in Economics and Quantitative Analysis Monash University, Australia