Reuben Lim

I'm a goal-driven creative with a background in graphic design, visual communication, and both traditional and digital art. What began as a passion for art has grown into a skill set focused on turning ideas and concepts into engaging visuals. Using design to connect, communicate, and inspire.

I'm always looking to learn and grow through new creative projects. I approach challenges with a positive mindset and see them as opportunities to adapt and improve, while staying detail-oriented and thinking ahead to solve problems effectively. Energetic, curious, and self-motivated, I display a quiet confidence and take on what has been tasked to me seriously and responsibly.

Whether working independently or with a team, I value collaboration and feedback to bring out the best in every creative process and pushing creative boundaries.

Graphic Designer at RC Hotels Pte Ltd. — Fairmont Singapore & Swissôtel The Stamford (2022-06 – Present)

• Conceptualised, developed and produced high quality brand communications (including F&B outlets, Rooms, Spa and Convention Centre).
• Developed visual materials and brand communications from concept to final delivery, aligning with each outlet's identity.
• Collaborated with major IPs (Sanrio, ARTiSTORY - Piet Mondrian, Claude Monet & Alice in Wonderland, and Peter Rabbit) to enhance guest's experiences through themed high tea.
• Created "plug and play" design templates for individual outlets to provide consistency, ease of use and ROI.
• Coordinated with print vendors and conducted quality checks to ensure final output met design and brand standards.

Creative Designer at Agape Communications Pte Ltd (2019-01 – 2020-03)

• Created print and digital collaterals (e.g., social media posts, eDMs, brochures, branding kits) for various clients.
• Proposed and executed campaign ideas including social media contests and interactive initiatives.
• Managed multiple deadlines while maintaining creative quality and attention to brand voice.
• Visualised and presented concepts through sketches, mockups, and design walkthroughs.

Junior Graphic Designer at Ballyhoo Creative Consultancy (2018-05 – 2019-12)

• Delivered design solutions for campaigns/projects: logos, posters, banners, and brand visuals.
• Partnered with event & exhibition teams to support roadshows and project rollouts.
• Contributed ideas and visuals for ads and marketing campaigns.
• Maintained websites and updated assets based on client needs and seasonal campaigns.

Operations Specialist at Singapore Armed Forces (2015-05 – 2017-05)

• Achieved "Soldier of the Year Award 2017"
• Edited video presentations used at brigade-level exercise.
• Assisted with planning and logistics during local and overseas exercises.

WSQ Diploma in Concept Design & Illustration – 3D Sense Media School (2021-03 – 2022-03)

Diploma in Interactive Media Informatics – Temasek Polytechnic (2012-04 – 2015-04)

GCE 'O' Level Certificate – St. Hilda's Secondary School (2007-01 – 2011-12)