Sarah Lau

Leads creative team with 10 years of professional experience in digital and print design. I am known to be fast-paced and creative with a knack for understanding clients' requirements and converting those into designs that leads to revenue growth.

Creative Manager (10 years of experience)

• Managing the creative aspect while elevating the brand across all creative assets; in line with content marketing and effective visual communication for Singapore, US, Thailand and ROW.
• Build and expand the world’s first 360 wellness and skin coach app (+SABI AI) while overseeing the UIUX Design. Provide expertise and strategy, implement design thinking methodologies to support simple, but yet globally attractive design.
• Projects include (but not limited to) innovative key visual concepts & design, social asset concepts & design, digital design, website design, packaging design, and retail merchandising to help drive overall brand strategy.
• Creating impactful creatives for new launches, seasonal campaigns and limited products for e-commerce platform, concept stores, social content, marketplaces and partnerships. Oversee the entire creative process – from the big ideas to the little details.
• Overseeing all brand content production projects to be delivered on time, on brief, on budget while leading, managing and directing a growing team of designers.
• Putting together the right teams of studios, photographers, videographers & talents and leading creative photo/video shoots with moodboards, storyboards, art direction, styling and production for both physical and overseas shoots.

RMIT University - Bachelor in Visual Communication, Graduated with Distinction