Satish Khattar

Accomplished Educator, Course Chair, and Senior Copywriter with over two decades of university-level lecturing experience at SUSS/UniSIM alongside extensive corporate agency expertise. Proven track record in curriculum development, communication strategy, and driving major regional advertising accounts. Recipient of university teaching excellence and long-service awards.

Part-time Lecturer & Tutor, Course Chair & Developer at SUSS / UniSIM (2006-01 – Present)

Designed and managed key core modules. Deliver face-to-face, online, and blended e-learning modules. Able to teach English at all levels. Familiar with MOE Syllabus.

• Course Leadership: Designed and managed key core modules including Critical & Creative Communication and Principles & Practice of Communication
• Pedagogical Delivery: Deliver face-to-face, online, and blended e-learning modules covering Professional Writing, Persuasive Writing, Media Communications, and Creative Advertising
• Professional & Academic Writing: APA Documentation, Research Synthesis, Proposals, Memos, Reports, Resumes, and Academic Arguments
• Media & Advertising: Media Law & Ethics, Copywriting (TV, Radio, Print, Digital), Strategic Communication, and Representation/Ideology in Media
• Interpersonal Communication: Speech Preparation, Non-Verbal Communication, Leadership, and Conflict Management

Chief Copywriter at Hakuhodo Advertising & Marketing (1990-01 – Present)

• Managed major regional accounts including Lufthansa, Toshiba, Canon, Daikin, DBS, Isetan, LTA, and Yale-NUS
• Directed full-funnel media campaigns across TV, press, digital, and social platforms
• Authored executive press releases, speeches, and client pitch presentations

Copywriter at Adcom & Grey (1988-01 – 1990-12)

• Handled creative copywriting for corporate clients including American Express (AMEX), Mobil, and Tat Lee Bank

M.A. in English Studies – National University of Singapore (NUS) (2003-01)

B.Sc. in Journalism – University of Maryland, USA (1988-01)